Japanese tea prices hit record highs in 2026. Learn how global Matcha demand drove up first and second harvest prices with Ooika’s Matcha Industry Report.

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from March 2026.

What do Japanese Tencha (unground Matcha) famers do during the winter months?

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from September 2025.

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from August 2025.

We all know Matcha is getting more expensive in 2025. The question is, why? Let’s cover what’s driving the major price increases.

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from July 2025.

How does the second harvest of tea for Matcha (known as Nibancha) affect the Matcha shortage? Well, it’s more than you might expect.

You’ve heard about the global Matcha shortage, but what’s really going on? Put simply the shortage is less a disappearance, more a shift in demand. This article goes into full (and easy to understand) detail.

How Japanese Tea Farmers prepare their Matcha following the 2023 harvest.

What’s the difference between Ceremonial vs. Culinary Matcha? Not as much as you think, as they are largely just marketing terms. Still, they can denote quality differences.