Introducing Yamamotoさん, one of Uji’s most historical Tencha producers.

Japan moves forward with GI (geographical indication) to protect “Japanese Tea.”

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from April 2026.

Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from March 2026.

All about the 79th National Tea Competition results in Japan.

We all know Matcha is getting more expensive in 2025. The question is, why? Let’s cover what’s driving the major price increases.

Announcing the winners of the 2025 Kansai Tea Competition, and why it’s important for Matcha lovers.

Hear mini-stories of visiting tea farms across Japan in 2023, and learn what makes Japanese tea so unique and thrilling.

Looking to learn about Japanese Tea? Start here with this brief and easy to understand visual guide

Where does the best Matcha come from? Here are our top 5 best 5 cities for Authentic Matcha in Japan for your next trip.

Real Matcha comes from Japan. But like wine, some growing locations reign supreme. Learn which are the best and flavors and tastes you can expect from them.