Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt (July 16th Launch)
Launching Soon: Releases July 16th, 9am.
Japanese heritage Denim from Okayama meets heritage Matcha: Ooika’s official collaborated with Toshiki Aoki, the designer behind Japan’s FAGASSENT label. Dyed with natural Indigo.
Launching Soon: Releases July 16th, 9am.
Japanese heritage Denim from Okayama meets heritage Matcha: Ooika’s official collaborated with Toshiki Aoki, the designer behind Japan’s FAGASSENT label. Dyed with natural Indigo.
Launching Soon: Releases July 16th, 9am.
Japanese heritage Denim from Okayama meets heritage Matcha: Ooika’s official collaborated with Toshiki Aoki, the designer behind Japan’s FAGASSENT label. Dyed with natural Indigo.
About thE COLLAB
From the heart of Japan’s denim scene, Aoki’s iconic deconstructed denim is worn by ionic musicians including ONE OK ROCK (arguable Japan’s most famous rock group), Guns N’ Roses, YOSHIKI (X Japan), HYDE (L’ArcenCiel), Matt Heafy (Trivium), Daniel Johns (Silverchair), Marilyn Manson and more.
The Ooika X Aoki collaboration features a from-scratch made black cotton shirt with hand-dyed and distressed Okayama Denim. With the Ooika mill logo and Aoki Denim insignia on the back. Ooika’s first official T-Shirt is one worth holding on it, made with intention, highlighting the craft and creative design of Japan.
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Indigo-dyed pieces are crafted with care, using natural dyes that give each item its unique charm. To keep your garment looking its best, please follow these simple care instructions:
Wash Separately: Indigo dye may transfer color, especially when new. Wash your garment separately in cold water to prevent dye transfer to other items.
Use Mild Detergent: Opt for a gentle, pH-neutral detergent. Avoid bleach or harsh chemicals, as they can affect the color and fabric.
Avoid Soaking: Do not soak the garment for extended periods, as this can lead to excessive dye bleeding.
Washing: Wash in cold water to avoid color bleeding and discoloration.
Drying: After washing, hang the garment to dry in a shaded area. Direct sunlight can cause the indigo color to fade.
Ironing: If needed, iron on a low setting while the garment is slightly damp. Place a cloth between the iron and the fabric to protect the dye
Indigo Note: Please note that slight color fading and variation are characteristic of indigo-dyed products and contribute to their unique beauty.
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• S: Body Length 66cm / Shoulder Width 44cm / Chest Width 49cm / Sleeve Length 19cm.
• M: Body Length 70cm / Shoulder Width 47cm / Chest Width 52cm / Sleeve Length 20cm.
• L: Body Length 74cm / Shoulder Width 50cm / Chest Width 55cm / Sleeve Length 22cm.
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Item description
Aoki’s Biography
Toshiki Aoki is a Japanese fashion designer and the founder of FAGASSENT. After beginning his career at World Co., Ltd. in Japan, he moved to London in 2008 to study fashion design at the London College of Fashion (University of the Arts London). In 2011, Aoki launched FAGASSENT, a label that merges the rebellious spirit of East London with the refinement of Japanese craftsmanship. Known for its sharp silhouettes and aggressive, artistic processing techniques, the brand quickly gained attention both in Europe and Japan.
Aoki has designed costumes for world-renowned musicians such as David Guetta, Adam Lambert, X JAPAN, ONE OK ROCK, and B'z, and continues to explore fashion beyond garments — including spatial and experiential design projects like glamping architecture and automotive collaborations.
Divulge into the Details
Heritage Matcha X Indigo Denim
Japanese denim has one home: Okayama. Ooika teamed up with one of Japan’s most legendary designers: Aokiさん. Celebrate the craftsmanship of Okayama denim and Matcha. Dyed with natural Indigo.
