You’ve heard about the global Matcha shortage, but what’s really going on? Put simply the shortage is less a disappearance, more a shift in demand. This article goes into full (and easy to understand) detail.

Everyone knows you should only make coffee with fresh-ground coffee beans. But how important is freshness when it comes to Matcha?

A light, pine-like, and smooth competition Matcha, commissioned by Ooika to celebrate the year of the Snake. Enjoy with 24K gold flake.

A light, airy, and wonderfully sweet Matcha that evokes air-popped corn. From the pristine Hamadai basin where no synthetic chemicals have ever been used.

A gently sweet, medium-bodied Matcha with welcoming smoothness uncharacteristic of such a young vintage from Shimizuさん in Kageyama Uji.

🏆 A lightly-colored but deeply rich Matcha, filled with Citrus and sweet aged Nori. Aromatic and thick, from the hands of a private, and highly awarded produce, in Uji, Kyoto, Japan.

🏆 A polite and approachable Matcha reminiscent of sun-showers from the legendary Kurazumiさん, this year’s First-Place winner in Japan’s National Tea Competition (全国茶品評会) Gyokuro division.

Polite cucumber bitters, whipped and salted heavy cream with a warming persimmon aroma. Recurring waves of minerals and umami.

Negroni-like in character, warming finish, orange peels, and vibrant green color.

Floral and aromatic, with an assertive astringency and light body. For experienced Matcha connoisseurs.

Ooika samples the lowest-priced Matcha on Amazon. Are there any good ones?

A legendary Matcha from one of Uji’s most proficient farmers, Yoshidanさん of Ogura Uji, Kyoto.

How Japanese Tea Farmers prepare their Matcha following the 2023 harvest.

A rich and complex cultivar grown by the venerable Tsujiさん of Shirakawa Uji, Kyoto.

Matcha from the hands of a young and talented first-generation producer, in the misty hills of Wazuka.

Learn about this month’s Samidori from Uji, Kyoto ground fresh for the Matcha Mill Club.

Learn about Ooika’s Yabukita (やぶきた) Matcha from Kurasawa, Shizuoka for the Matcha Mill Club.

Learn about Ooika’s Yabukita (やぶきた) Matcha from Kurasawa, Shizuoka for the Matcha Mill Club.

Visiting one of Japan’s oldest Tencha factory in Hoshino Village, Yame, Fukuoka.

Hear mini-stories of visiting tea farms across Japan in 2023, and learn what makes Japanese tea so unique and thrilling.