You’ve heard about the global Matcha shortage, but what’s really going on? Put simply the shortage is less a disappearance, more a shift in demand. This article goes into full (and easy to understand) detail.

Everyone knows you should only make coffee with fresh-ground coffee beans. But how important is freshness when it comes to Matcha?

Ooika samples the lowest-priced Matcha on Amazon. Are there any good ones?

How Japanese Tea Farmers prepare their Matcha following the 2023 harvest.

Visiting one of Japan’s oldest Tencha factory in Hoshino Village, Yame, Fukuoka.

Hear mini-stories of visiting tea farms across Japan in 2023, and learn what makes Japanese tea so unique and thrilling.

Learn about the samurai art of Kabazaiku (樺細工), or Birch Craftsmanship. Using cherry tree bark and found only in Kakunodate (角館) to create tea caddies and more.