Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from October 2025.

Matcha can be thin (known as Koicha) like a fudge syrup or thin (known as Usucha) which is frothy and light. In this visual article, I’ll show you the differences between the two.

Matcha is a green tea from Japan that is shaded before harvesting and ground into a powder. Celebrated for its health benefits and umami taste. Learn more here!