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Matcha Industry Report - October 2025
Learn what’s happening in the world of Japanese Matcha with Ooika’s Matcha Industry Report from October 2025.
Thick or Thin Matcha?
Matcha can be thin (known as Koicha) like a fudge syrup or thin (known as Usucha) which is frothy and light. In this visual article, I’ll show you the differences between the two.
What is Matcha? (The World’s Most Comprehensive Guide)
Matcha is a green tea from Japan that is shaded before harvesting and ground into a powder. Celebrated for its health benefits and umami taste. Learn more here!