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      <image:title>Learn - Japanese and Chinese Matcha: Differences and Market Competition - Make it stand out</image:title>
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      <image:title>Learn - Japanese and Chinese Matcha: Differences and Market Competition - Make it stand out</image:title>
      <image:caption>A bowl of whisked Mo Cha, sometimes erroneously called “Chinese Matcha.”</image:caption>
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    <loc>https://ooika.co/learn/79-national-tea-competition</loc>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>Learn - The 79th National Tea Competition 回全国茶品評会 Results (2025) - Make it stand out</image:title>
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      <image:title>Learn - The 79th National Tea Competition 回全国茶品評会 Results (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/5-matcha-shortage-facts</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1cddf83d-41ef-471a-a94e-993fbda9ce0c/Matcha+shortage+statistics</image:loc>
      <image:title>Learn - 5 More Facts about the Matcha Shortage - Make it stand out</image:title>
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      <image:title>Learn - 5 More Facts about the Matcha Shortage - Make it stand out</image:title>
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      <image:title>Learn - 5 More Facts about the Matcha Shortage - Make it stand out</image:title>
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    <loc>https://ooika.co/learn/october-2025-matcha-report</loc>
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    <lastmod>2025-11-29</lastmod>
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      <image:title>Learn - Matcha Industry Report - October 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - Matcha Industry Report - October 2025 - Make it stand out</image:title>
      <image:caption>Sugawara no Michizane. Source: Harvard University.</image:caption>
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    <loc>https://ooika.co/learn/september-2025-matcha-report</loc>
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    <lastmod>2025-11-29</lastmod>
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      <image:title>Learn - Matcha Industry Report - SeptembEr 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - Matcha Industry Report - SeptembEr 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://ooika.co/learn/11-matcha-shortage-facts</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Learn - 11 Facts about the Matcha Shortage You Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - 11 Facts about the Matcha Shortage You Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - 11 Facts about the Matcha Shortage You Should Know - Make it stand out</image:title>
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      <image:title>Learn - 11 Facts about the Matcha Shortage You Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - 11 Facts about the Matcha Shortage You Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://ooika.co/learn/august-2025-matcha-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/02615a6a-44ac-48d0-828e-7f0fb5fd6321/Stone+Matcha+Mill</image:loc>
      <image:title>Learn - Matcha Industry Report - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/49e4a870-d1bb-4fcd-a6dd-57f30954bdfa/2025+Japanese+Tea+Harvest+Statistics</image:loc>
      <image:title>Learn - Matcha Industry Report - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5df87a79-37a1-4439-b74a-cd1f8b339f55/Matcha+Powder</image:loc>
      <image:title>Learn - Matcha Industry Report - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - Matcha Industry Report - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/prices-going-up-for-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1e82bfc9-5140-4309-b095-1067efbc76b6/why+matcha+prices+are+going+up</image:loc>
      <image:title>Learn - Why Prices Are Going Up For Matcha (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - Why Prices Are Going Up For Matcha (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6b45afe2-0857-4aea-9660-10aaed504f2f/Jintaro+Yamamoto</image:loc>
      <image:title>Learn - Why Prices Are Going Up For Matcha (2025) - Make it stand out</image:title>
      <image:caption>Jintaro Yamamoto. Source Nikkei.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/281b7b9d-a5b0-45d2-bfbe-a891b573fa56/ooika+matcha+tour</image:loc>
      <image:title>Learn - Why Prices Are Going Up For Matcha (2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - Why Prices Are Going Up For Matcha (2025) - Make it stand out</image:title>
      <image:caption>Shuya Sakata.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/2025-kansai-competition-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/dc01c6b6-7a01-49d1-9906-472e228e65e7/_DSC3178.jpg</image:loc>
      <image:title>Learn - This Year’s Kansai Matcha Competition 2025 Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - This Year’s Kansai Matcha Competition 2025 Results - Make it stand out</image:title>
      <image:caption>Source: @kyoto_chagyoukenkyujo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5e96d44f-7082-4fb0-8cb2-04a2896032e8/Uji+Growing+Area</image:loc>
      <image:title>Learn - This Year’s Kansai Matcha Competition 2025 Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/learn/july-2025-matcha-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec34c97b-76e8-400a-991e-7ffead93f066/Ooika+Matcha+Industry+Report</image:loc>
      <image:title>Learn - Matcha Industry Report - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1b2b56ee-2b9b-4bbe-b4bb-22d494ed9251/Nibancha+Pricing</image:loc>
      <image:title>Learn - Matcha Industry Report - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - Matcha Industry Report - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/learn/nibancha-matcha-shortage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e9ba05c1-8b3c-4d2e-b026-f8495c53ec76/Nibancha+Harvest+Wazuka</image:loc>
      <image:title>Learn - The Importance of Nibancha on the 2025 Matcha Shortage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8fdebbdb-33a0-4f3e-800b-b075f8cee438/Producing+Matcha+in+Tencharo</image:loc>
      <image:title>Learn - The Importance of Nibancha on the 2025 Matcha Shortage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - The Importance of Nibancha on the 2025 Matcha Shortage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Learn - The Importance of Nibancha on the 2025 Matcha Shortage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/learn/what-chasen-to-use</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/48994633-82e4-4039-979b-41cbdd372283/Best+Chasen</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/249c5847-3f02-4fb4-86cb-6704897db413/Chasen+Bamboo+Types</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c87918ea-d2f0-4099-9e67-7a63f30613b6/Paper+Chasen</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c3eae1cc-e783-4cd1-a087-bd5374aa45f9/Ooika+at+Takayama+Chasen</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ff4f0c49-7f86-499d-ac62-35323352c2e9/What+Chasen+to+Use%3F</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/bc937e4b-556e-4c54-b68b-a05322026a62/Making+a+Chasen+Tea+Whisk</image:loc>
      <image:title>Learn - What’s Your Chasen Made Of? Comparing Bamboo, Silicone, and Paper Whisks for Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/matcha-shortage-solution</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/997eabeb-e13b-4b3f-9b6c-da22f8e44ca6/Global+Matcha+Shortage</image:loc>
      <image:title>Learn - We’re All wrong about the Matcha Shortage (and what to do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1d905f07-da37-4cf3-ba47-9f21420148af/Tencha+Unground+Matcha</image:loc>
      <image:title>Learn - We’re All wrong about the Matcha Shortage (and what to do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d50c348a-bd23-433d-a718-b9678fc70ddd/Matcha+in+Chawan</image:loc>
      <image:title>Learn - We’re All wrong about the Matcha Shortage (and what to do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - We’re All wrong about the Matcha Shortage (and what to do about it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/the-global-matcha-shortage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/10a11124-41a4-474a-afaf-59d14a52c6d1/Ooika+-+Global+Matcha+Shortage+001.jpg</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/88b5143a-ba2b-439b-9355-528f08c26fae/Matcha+Shortage+Marukyu+Koyamaen</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Famous Japanese tea producer Marukyu Koyamaen announces a Matcha shortage in October, 2024 - sparking the global concern for a Matcha shortage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7ffd2910-838e-4f32-816d-79c52245a07d/Ippodo+Matcha+Shortage</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1f9e592c-e912-404c-98a1-2c01b00b63b7/The+Current+State+of+Matcha+Ippodo</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/cf9fe4b3-31cf-4992-a720-669cbb77275d/Ooika+Stone+Mills</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>The stone mills at Ooika in Princeton, New Jersey. Each mill produces about 10 latte drinks worth of Matcha in an hour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/beb2a720-1fcf-4c22-8176-3acf00109589/Uji+Matcha+Field</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/9b0aae59-3926-4e3b-b881-c8d42f2ac93c/Matcha+Field</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/26e1d06b-d517-407e-9997-18e1bc2eea34/Tea+Field+in+Japan</image:loc>
      <image:title>Learn - All about the Global Matcha Shortage (the Complete Guide) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/the-complete-guide-to-matcha-freshness</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64ab67ea-92a3-483e-87c1-fd31fc24fb0d/Matcha+stone+mill</image:loc>
      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>One of the authentic Ishi-Usu stone mills located at Ooika, in Lawrenceville New Jersey. This mill is used to grind Matcha fresh daily.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/20b82c28-31b3-478e-88f7-e28eb653975e/About+Matcha+Freshness+Ooika</image:loc>
      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0abd89b9-91e0-45e0-93e0-e76d8a3d33bc/Matcha+Breakdown+Chart</image:loc>
      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/dfb8d178-21b0-40f4-b5d5-99150abc336d/Japanese+Tea+Ooika</image:loc>
      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5b31bf15-2ce7-4fda-b749-c49c5773a0af/Ooika+in+Lawrenceville+New+Jersey</image:loc>
      <image:title>Learn - The Complete Guide to Matcha Freshness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/kinapku-competition-asahi-matcha-2023-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a7be938b-455c-444d-997d-a7769255b615/Ooika+Kinapku+Competition+Asahi+Matcha+2023+Tsuji+Shirakawa+Uji.jpg</image:loc>
      <image:title>Learn - MMC 01/25: Kinapku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e2650841-21f1-4e84-8b9c-9053588cc5d1/Ooika+Kinpaku+Asahi+Matcha+Usucha.jpg</image:loc>
      <image:title>Learn - MMC 01/25: Kinapku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/sakata-samidori-hamadai-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c4d1dd02-8b7e-40d2-a3db-b1e86b942a37/image2.png</image:loc>
      <image:title>Learn - MMC 04/24: Sakataさん Samidori (さみどり) Hamadai Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712942493468-EBO6NVQKJCZWRJQ4RGXE/2024.04.12+-+Sakata+Saemidori+2023+-+Powder.jpg</image:loc>
      <image:title>Learn - MMC 04/24: Sakataさん Samidori (さみどり) Hamadai Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712942405360-0NU1SESIX9VT9Z0BB94X/2024.04.12+-+Sakata+Saemidori+2023+-+Usucha.jpg</image:loc>
      <image:title>Learn - MMC 04/24: Sakataさん Samidori (さみどり) Hamadai Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/shimizu-saemidori-kageyama-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e2b7e5bf-37b1-4d12-a367-4d51d66c306c/Ooika+-+Shimizu%E3%81%95%E3%82%93+Saemidori+%28%E3%81%95%E3%81%88%E3%81%BF%E3%81%A9%E3%82%8A%29+Kageyama+Uji+Matcha</image:loc>
      <image:title>Learn - MMC 02/24: Shimizuさん Saemidori (さえみどり) Kageyama Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1507942d-5330-43ff-aa87-e8ba024d83dc/Ooika+-+Saemidori+Kageyama+Uji+Matcha+Usucha</image:loc>
      <image:title>Learn - MMC 02/24: Shimizuさん Saemidori (さえみどり) Kageyama Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/asahi-micro-terroir-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ce010f4a-565f-4d24-897f-6ef8fa7fdd28/Ooika+-+Asahi+Microterroir+Matcha+Powder</image:loc>
      <image:title>Learn - MMC 01/24: Asahi (あさひ) Micro-Terroir Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/90b79059-4908-4578-b8aa-a8d9b1c87575/Ooika+-+Tea+Factory+Yame</image:loc>
      <image:title>Learn - MMC 01/24: Asahi (あさひ) Micro-Terroir Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/226e25c0-6605-48f5-acb5-80b9d331f75a/Ooika+-+Honzu+Traditional+Matcha+Shading+in+Uji+Japan</image:loc>
      <image:title>Learn - MMC 01/24: Asahi (あさひ) Micro-Terroir Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/18d96025-d89c-48d5-987b-db9f9bc5f34e/Ooika+-+Asahi+Uji+Matcha+Powder</image:loc>
      <image:title>Learn - MMC 01/24: Asahi (あさひ) Micro-Terroir Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/kurazumi-okumidori-hoshino-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698541035881-XE65NNDCKN33U2W338PN/Ooika+-+Kurazumi%E3%81%95%E3%82%93+Okumidori+%28%E3%81%8A%E3%81%8F%E3%81%BF%E3%81%A9%E3%82%8A%29+Hoshino+Matcha</image:loc>
      <image:title>Learn - MMC 11/23: Kurazumiさん Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b8bc4901-7f64-45b0-bb09-e80a7c134738/Chanoyu+Ceremony+by+Ooika</image:loc>
      <image:title>Learn - MMC 11/23: Kurazumiさん Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Marc from Ooika performing a Chanoyu ceremony in Guadalajara Mexico</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698541036242-97DQG1V37H44I11WQUY2/Ooika+Kurazumi+Okumidori+Usucha+Matcha+Bowl</image:loc>
      <image:title>Learn - MMC 11/23: Kurazumiさん Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/sakata-samidori-hamadai-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1697232795867-0BLLD3SLYPKN23DLH1XV/Ooika+-+Sakata%E3%81%95%E3%82%93+Samidori+%28%E3%81%95%E3%81%BF%E3%81%A9%E3%82%8A%29+Hamadai+%28%E6%B5%9C%E5%8F%B0%29+Uji+Matcha</image:loc>
      <image:title>Learn - MMC 10/23: Sakataさん Samidori (さみどり) Hamadai (浜台) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/22e10d08-94bc-42c1-bb2c-1e5645988dba/Ooika+-+Sakata%E3%81%95%E3%82%93+displaying+his+Matcha</image:loc>
      <image:title>Learn - MMC 10/23: Sakataさん Samidori (さみどり) Hamadai (浜台) Uji Matcha - Make it stand out</image:title>
      <image:caption>The venerable Sakataさん shares his Tencha and Matcha with Ooika from his home in Uji, Kyoto.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/84c3a463-f4f5-417a-86d2-8d60db253069/Ooika+Marc+in+Uji+Kyoto+at+Tea+Field</image:loc>
      <image:title>Learn - MMC 10/23: Sakataさん Samidori (さみどり) Hamadai (浜台) Uji Matcha - Make it stand out</image:title>
      <image:caption>Ooika’s Matcha Miller, Marc, posing with the Sakata family in Hamadai, Uji, Kyoto.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/befd24c6-722f-462d-9491-b3466008cf94/Ooika+Sakata+Samidori+Usucha+Matcha+Bowl</image:loc>
      <image:title>Learn - MMC 10/23: Sakataさん Samidori (さみどり) Hamadai (浜台) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/eshima-okumidori-yame-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c7e6bdd7-85f3-4f6d-a3fe-69420df07cc1/Ooika+Overhead+view+of+Yame</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - 600th Anniversary of Yamecha</image:title>
      <image:caption>This year's festival celebrated the 600th anniversary of tea growing in Yame, Fukuoka. Incredible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ae2534b9-3b0f-4c58-a225-4700e7334b43/Ooika+Overhead+view+of+Uji</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Uji City as Top City for Matcha in 2023!</image:title>
      <image:caption>The city of Uji took first place for overall region for Tencha (unground) Matcha production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/52d1bc29-778f-4d4d-a3a0-615a1371cbdb/Ooika+Ishi+Usu+Stone+Milling</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Many Farmers Ooika Sources from Won Grade 1 Positions!</image:title>
      <image:caption>Many of Ooika’s farmers, such as Tsujさん and Shimizuさん, both achieved “grade 1” results for their Tencha. Ooika will be milling their Matcha fresh this year!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8b08ad3b-88c8-4988-b601-7bc8fd87472e/image1.jpg</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Kurazumi Gets First Prize in Gyokuro!</image:title>
      <image:caption>Gyokuro (a shaded tea, similar to Matcha but not ground) is the top category in the entire festival. This year's 1st place winner of the top category is none other than Kurazumiさん! Ooika mills Kurazumi-san’s Matcha fresh in the United States. Most interestingly, I spent the day with Kurazumi-san a day before the results were posted! There is a certain poetry in this year's top Gyokuro going to a Yame-based farmer, as this year is Yame’s anniversary!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4ae2dba5-6b6b-49d0-aba4-ed7433136b10/Ooika+-+Eshima%E3%81%95%E3%82%93+Okumidori+%28%E3%81%8A%E3%81%8F%E3%81%BF%E3%81%A9%E3%82%8A%29+Yame+Matcha</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d2b0fab6-8729-4d06-8f58-f80af070ce6a/Ooika+-+Eshima+Matcha+Farmer</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d1aa64a8-2489-4933-891b-1263faa7c307/Ooika+-+Nakashima+Yame+Tea+Refiner</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6394430f-85d7-42ab-8941-e727bfa7df11/Ooika+Jikagise+Matcha+Shading</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8e58f376-42d3-4fb2-ba6d-036709f4c5bc/Ooika+-+Marc+and+Eshima+Yame</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8ccc9f06-5845-496c-9787-c0e4962ddc74/Ooika+-+Marc+and+Nakashima+Yame</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/69a7984c-a61e-4247-bd7f-5d4916d63325/Ooika+Eshima+Okumidori+Yame+Matcha</image:loc>
      <image:title>Learn - MMC 09/23: Eshimaさん Okumidori おくみどり Yame Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/harashima-sayamakaori-yabemura-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/57334533-c7d5-478f-8b97-ce3c42ee4360/0+-+Matcha+Powder+-+Harashima+Sayamakaori_web.jpg</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/653b7c43-6e2b-4862-b97c-5d1cf1f0d6d6/Ooika+-+Harashima+Matcha+Farmer</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5e4cdbd5-cc10-42d3-b3fb-66322a6e5436/Harashima+Red+Tea</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6b4728b6-5127-4c5e-a834-307a09f0d602/Marc+from+Ooika+and+Harashima</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1ecba330-9b69-4eb8-9a2e-2eece51fd6b6/Harashima+tea+house</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/268f89f8-b72c-4bdc-a42b-5c707fcb9ef7/Ooika+Harashima+Sayamakaori+Yabemura+Matcha</image:loc>
      <image:title>Learn - MMC 08/23: Harashimaさん Sayamakaori (さやまかおり) Yabemura Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/cheapest-matcha-on-amazon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
  </url>
  <url>
    <loc>https://ooika.co/learn/yoshidan-samidori-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fa54e48f-1321-4d3d-adab-ad648a510604/Yoshidan+Ogura+Uji</image:loc>
      <image:title>Learn - MMC 07/23: Yoshidanさん Samidori (さみどり) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/45c3c42e-a8df-4ad0-882a-a1ff3e17d365/Matcha+field+Ground</image:loc>
      <image:title>Learn - MMC 07/23: Yoshidanさん Samidori (さみどり) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/90dbceaf-a42e-4559-9c94-6acfde3f7ea3/Ooika+Matcha+Uji</image:loc>
      <image:title>Learn - MMC 07/23: Yoshidanさん Samidori (さみどり) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b73d1256-de66-4ada-a4f9-2b3c88bbeafd/Ooika+Yoshidan+Samidori+Uji+Matcha+Bowl</image:loc>
      <image:title>Learn - MMC 07/23: Yoshidanさん Samidori (さみどり) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/japan-2023-matcha-preparation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/79682887-9b90-4be8-80a4-d3f05cd51387/Tea+Field+Yame+Japan</image:loc>
      <image:title>Learn - Japan's 2023 Matcha Preparation - Make it stand out</image:title>
      <image:caption>Kurazmi-san of Hoshino Village, Fukuoka, standing in front of his Nationally recognized Tea farm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/280a82fd-6ab2-4c44-a579-03a01b9bfa39/Hoshinomura+Tea+Yame</image:loc>
      <image:title>Learn - Japan's 2023 Matcha Preparation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/tsuji-gokou-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0a38bf78-91ea-46e8-9294-02c7384780a7/Japanese+Tea+Trimming</image:loc>
      <image:title>Learn - MMC 06/23: Tsujiさん Gokou (ごこう) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/17e2dbbe-23b1-4d6b-a89e-44e22f452216/Competition+Grade+Matcha+Preparation</image:loc>
      <image:title>Learn - MMC 06/23: Tsujiさん Gokou (ごこう) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5b4cb6e7-dcbe-4626-bbd1-45c3a4ae2918/Uji+Matcha+Gokou</image:loc>
      <image:title>Learn - MMC 06/23: Tsujiさん Gokou (ごこう) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5eb6a6e9-6078-41ed-95a7-e6b5aec7224c/Tsuji+Gokou+Matcha+Uji+Ooika</image:loc>
      <image:title>Learn - MMC 06/23: Tsujiさん Gokou (ごこう) Uji Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/morisaki-okumidori-wazuka-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec36d0b3-089e-4cf7-8faa-051cf10cea5e/Wazuka+Matcha+Powder</image:loc>
      <image:title>Learn - MMC 05/23: Morisakiさん Okumidori (おくみどり) Wazuka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fa8a2e2d-a5c8-4d06-85b5-8ec38b8cd4f3/Tea+Farmer+in+Wazuka+Japan</image:loc>
      <image:title>Learn - MMC 05/23: Morisakiさん Okumidori (おくみどり) Wazuka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4c766e43-58c1-440b-aed0-e1d4f3381591/Wazuka+Tea+Fields</image:loc>
      <image:title>Learn - MMC 05/23: Morisakiさん Okumidori (おくみどり) Wazuka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a4a8d220-1747-4cbe-be58-930c8502b70b/Morisaki+Okumidori+Matcha+Wazuka+Ooika</image:loc>
      <image:title>Learn - MMC 05/23: Morisakiさん Okumidori (おくみどり) Wazuka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/shimizu-samidori-kageyama-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e4fa12ca-eb7d-4b33-b582-8a22064a0b27/Samidori+Matcha+Uji</image:loc>
      <image:title>Learn - MMC 04/23: Shimizuさん Samidori (さみど) Kageyama Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/19240e5b-f55d-4551-a0ff-988b68d7e927/Japanese+tea+farmer+uji+kyoto</image:loc>
      <image:title>Learn - MMC 04/23: Shimizuさん Samidori (さみど) Kageyama Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b571a7ff-e4eb-48e8-bb51-b68c528758c0/Matcha+farmers+Uji</image:loc>
      <image:title>Learn - MMC 04/23: Shimizuさん Samidori (さみど) Kageyama Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/726bf11f-0182-4d4b-8623-28b8c46b84ec/Shimizu+Samidori+Matcha+Uji</image:loc>
      <image:title>Learn - MMC 04/23: Shimizuさん Samidori (さみど) Kageyama Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/yabukita-hattori-kurasawa-gxdyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1677377209716-49RJ3D3JF24HE5T68LFX/Ooika+Kurazumi+Okumidori+Matcha</image:loc>
      <image:title>Learn - MMC 03/23: Kurazumi’s Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1677377209725-9J6NVE8EDUUL04R6CNRK/Ooika+Matcha+Usucha+Yame+Okumidori</image:loc>
      <image:title>Learn - MMC 03/23: Kurazumi’s Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/84c628bc-8a72-42c2-918a-2282cde5d373/Matcha+Tencha+Factory+Yame+Japan</image:loc>
      <image:title>Learn - MMC 03/23: Kurazumi’s Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/dc5db09c-ac9d-43d2-a0de-5cd875f312f3/Sassei+Steamer+in+Japan+Tea</image:loc>
      <image:title>Learn - MMC 03/23: Kurazumi’s Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/acc53ea2-541f-43bc-ae94-4a0baadc9889/Tencha+Matcha+Factory+in+Japan</image:loc>
      <image:title>Learn - MMC 03/23: Kurazumi’s Okumidori (おくみどり) Hoshino Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/yabukita-hattori-kurasawa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675125434176-4OUKBJQ2J954U3U2OLY4/Yabukita+Matcha+Powder+Kurasawa</image:loc>
      <image:title>Learn - MMC 02/23: Hattori's Yabukita (やぶきた) Kurasawa Shizuoka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - MMC 02/23: Hattori's Yabukita (やぶきた) Kurasawa Shizuoka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - MMC 02/23: Hattori's Yabukita (やぶきた) Kurasawa Shizuoka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - MMC 02/23: Hattori's Yabukita (やぶきた) Kurasawa Shizuoka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - MMC 02/23: Hattori's Yabukita (やぶきた) Kurasawa Shizuoka Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/experience-a-90-year-old-tea-factory</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-02-03</lastmod>
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      <image:title>Learn - Experience a 90+ Year Old Tea Factory in Hoshino Village, Fukuoka - Make it stand out</image:title>
      <image:caption>Kurazmi-san of Hoshino Village, Fukuoka, standing in front of his Nationally recognized Tea farm.</image:caption>
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      <image:caption>The metal plaque on the machine in the top right of the photo humorously celebrates that the machine is brand new (which it was, 90+ years ago!)</image:caption>
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      <image:caption>Moss grows along the worn stone path leading to the Hoshino-Mura award-winning tea farms.</image:caption>
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    <loc>https://ooika.co/learn/memories-of-visiting-japanese-tea-farms-in-2022</loc>
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    <loc>https://ooika.co/learn/the-functional-beauty-of-kabazaiku</loc>
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      <image:title>Learn - The Functional Beauty of Kabazaiku (樺細工) - Make it stand out</image:title>
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    <loc>https://ooika.co/learn/asahi-uji-tsujiki</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/uji-hikari-from-an-uji-micro-terroir</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/who-invented-tea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>Who invented tea</image:caption>
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    <image:image>
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      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>A map showing the native area of wild tea plants between China and India</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2d340b53-2193-468e-93a6-1112dd2b2337/Hand+and+cup</image:loc>
      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>A hand holding a cup of tea in the shade of trees</image:caption>
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    <image:image>
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      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>A cup of tea beside wet tea leaves on a small plate</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f2bd6284-3591-4467-bfa7-632ac7a990c2/Hand+and+leaves.jpg</image:loc>
      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>A hand, palm facing up, holding wet Chinese green tea leaves</image:caption>
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      <image:title>Learn - Who Invented Tea? - Make it stand out</image:title>
      <image:caption>A white tea cup filled with Chinese Green tea on a wooden bench</image:caption>
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    <loc>https://ooika.co/learn/how-to-store-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/46e81a7f-3eca-4f80-a91c-02655aaf05db/Matcha+in+a+metal+tin</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Matcha green tea stored in an opened Japanese metal tin with a pink floral pattern</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8f87ffb4-d01f-4bf5-b379-2ddf10b66443/Bowl+of+green+tea.jpg</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A white bowl of frothy Japanese matcha on a wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e575879b-2759-4d5b-bf04-553f2a5ca76c/Bowl+of+matcha</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Bowl of vibrant matcha green tea on a wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0c8d8dea-7c0a-4da2-9628-742a1dd6af43/Matcha+on+table</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A small mountain of matcha green tea powder on a dark wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/9a6daf64-99fe-405f-b513-bd3245dc966e/Matcha+bowl+and+tin.jpg</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A bowl of matcha and a Japanese-style tea caddy on a green tea towel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/dd478ef2-81d1-46a3-b4b2-df5dd395d552/Green+tea+in+a+jar.</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Opened glass jar filled with matcha green tea viewed from above</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0b8a3b87-bde7-4659-bdb9-42b787a445f2/Matcha+stored+in+jar</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Matcha green tea powder stored in an opened glass jar on a dark wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/215d3ace-6eb3-48a4-b7f6-9c59ce853208/Fallen+matcha+tin</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Opened Japanese-style metal tin spilling matcha tea powder on table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8558f8b6-5029-4ccb-9a3f-e18fe1c9fca3/Matcha+spilling+from+tin</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Fallen Japanese tea caddy spilling tiny clumps of matcha green tea on a table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4788fd45-73b5-4c38-a842-95237d79094f/Matcha+storage+experiment+results</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A graphic showing 5 good and bad ways to store matcha</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/30aa6218-d98f-4967-969a-7bfe4daf803f/Matcha+in+small+vessels</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Small vessels filled with matcha green tea numbered from 1 to 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c47b53de-5700-45a1-b4d8-1e31530b182a/Matcha+experience+before+after</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>Comparaison between newly opened matcha and matcha stored in a vacuum-sealed container for 10 days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/01f9bbcf-0662-4590-8f49-d740d5186eb6/Matcha+storage+experiment</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>5 vessels filled with matcha green tea powder aligned on a wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d6a0fb73-b5d0-40c1-ad4b-24595ae326dd/Matcha+in+glass+vessels</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A close-up of small, clear vessels filled with matcha green tea powder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b6ba873-7467-4f0c-9c50-a37a43a4b8ff/Matcha+in+a+bowl</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A bowl of matcha on a wooden table with a Japanese shoji paper screen in the background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/347abeee-6482-4470-9466-e8885e6787d4/White+bowl+of+matcha</image:loc>
      <image:title>Learn - How To Store Matcha? - Make it stand out</image:title>
      <image:caption>A white bowl of frothy green matcha with a tea towel on a table</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/okumidori-from-wazuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/98408671-e23a-4124-af9b-92c510c617ec/okumidori+matcha+wazuka</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - Okumidori (おくみどり) Cultivar from Wazuka (Matcha Mill Club) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ooika.co/learn/mo-cha-tea-drunk</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d8f4a4c5-78f2-4fc4-bae2-e9da2bde8b87/Two+Person+Tea+Harvestor</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0346e056-19a0-47d1-8890-27198bb838c3/Matcha+Millstone+Groves</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b4183a58-c07e-4188-99b6-3534868edbf9/matcha+particle+size+graph</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/06c13cef-a527-4629-b243-284b9ac26d67/Stone+Grinding+Matcha</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7e2b2e2a-7504-444f-b89c-9ca0c719b3c5/Chasahku</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a1454c21-ea13-42a2-bc8c-f067bc57e73d/Grinding+Fresh+Matcha</image:loc>
      <image:title>Learn - Ceremonial VS Culinary Matcha - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/zairai-kuradashi-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0b8050c4-1851-4f57-81c2-fdd2b51836d8/Zairai+Kuradashi+Matcha</image:loc>
      <image:title>Learn - Zairai Kuradashi Matcha (Matcha Mill Monthly) - Make it stand out</image:title>
      <image:caption>Matcha and menstrual cycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/29156da8-af4a-4263-b914-444379bee23b/Zairai+Matcha</image:loc>
      <image:title>Learn - Zairai Kuradashi Matcha (Matcha Mill Monthly) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a3ff1e25-bdee-42c5-9a00-b6a00073c15f/Zairai+Tench</image:loc>
      <image:title>Learn - Zairai Kuradashi Matcha (Matcha Mill Monthly) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f4d01809-80a5-49e9-a740-fbb45480596d/Brewed+Tencha+Tea</image:loc>
      <image:title>Learn - Zairai Kuradashi Matcha (Matcha Mill Monthly) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/85d692be-b21d-43eb-88fa-a195f7c4cda4/Ooika+Matcha</image:loc>
      <image:title>Learn - Zairai Kuradashi Matcha (Matcha Mill Monthly) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/tea-shading</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/41f32671-700b-4b3b-bb5a-8d110e9d983b/Tea+shading</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Tea shading</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/202e4528-2643-4a35-a32a-b9d4bbd2b2c5/Dry+leaves+in+teapot</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Dry sencha tea leaves in a traditional Japanese white kyusu teapot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0cb10c4b-3604-4ca4-a7cb-3671626f279c/Green+tea+loose+leaf</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Japanese green tea dried leaves in a tiny glass container</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f997e0ae-1baa-4b0c-bfaa-20a14b6f73d2/Direct+Tea+Covering</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A graphic showing rows of tea bushes draped with long, black plastic covering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/405f20a3-9409-454f-bd58-7f8ff0414188/Kanreisha+canopy+covering</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A graphic showing rows of tea bushes covered with a black cloth supported by poles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0ef749ba-aef9-43b2-a791-0110de308896/Honzu+canopy+covering</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A graphic showing rows of tea bushes covered with straw mats supported by poles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1519d9d1-98ce-4225-ad75-2bb160a9141c/Sencha+in+glass+container</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A close-up of sencha green tea leaves in a glass container from above</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fd730d0a-2c28-4b86-8363-3280492dc9b4/Sencha+leaves+infusing</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Sencha tea leaves infusing in a white Japanese tea pot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/eaf9dd8e-4d2b-4787-9954-6cedfef7589f/Japanese+tea+production+in+2020</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A graph showing the national tea production of Japan in 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/81cbc8f0-2abe-48d9-bbc2-e1d3c2164500/Tea+pot+lid</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>An opened white Japanese tea pot with the lid beside it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/655c1ba5-fcf6-4326-8868-ffb7a6b4d20b/Tea+leaves+in+water</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Japanese green tea leaves unfolding in hot water in a kyusu tea pot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b759941a-a20c-4949-a14f-757dd4e2e5f3/Photosynthesis+of+tea+plants</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A graphic explaining how the tea plant creates energy using sunlight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d3fa06f1-dc6e-4e9f-b413-3c35d64596f8/Wet+tea+leaves</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Brewed green tea leaves at the bottom of a a Japanese tea pot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/860e7200-7820-4ca3-a45d-8daddd3d1c78/Chart+comparing+chemical+composition+of+teas.JPG</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Chart comparing the chemical composition of matcha green tea and sencha green tea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7049e784-55b3-4d05-87a8-4270cc4df8e5/Cup+of+green+tea.jpg</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A white Japanese tea cup filled with green tea with tiny particles of leaves at the bottom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fcc984c9-de2d-4085-89e1-c6f2175a4fd6/Chart+explaining+shaded+teas_+composition.JPG</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Chart explaining shaded teas' composition and their transformations due to shading</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/08257e51-2d5b-4541-8b32-0ce42ed8f251/Tea+set</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A Japanese tea pot with a cup of green tea and tea leaves on a table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/649f3bd9-4f5e-404e-8488-7a64b976a67d/Matcha+sencha+and+tea+pot.jpg</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Matcha and sencha green tea with a white kyusu tea pot on a table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/726ea065-3333-4659-a441-eb7d89d69a47/Matcha+in+glass+container</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>A tiny glass container full of matcha green tea powder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/05cfc2f6-f64e-4fa8-9d89-20f578244069/Cup+of+sencha</image:loc>
      <image:title>Learn - What is Kabuse (Tea Shading)? - Make it stand out</image:title>
      <image:caption>Close-up of a Japanese cup full of green tea with tea particles at the bottom</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/matcha-and-menstrual-cycle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/16613a1c-dd67-4549-89c8-7e307454700b/Matcha+and+menstrual+cycle</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>Matcha and menstrual cycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5f683c35-8f31-47e2-bef1-96cd1cdd1bee/Matcha+on+spoon</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>A teaspoon full of green matcha powder above a large bowl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/af22cd0b-144e-46f8-a1d7-29c84512a550/Bowl+on+tatami</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>Bowl with matcha green tea in a Japanese traditional tatami room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/43dc51cf-27d6-4de3-9295-d873ce24b3ad/Bowl+of+matcha</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>Bowl of matcha green tea on Japanese tatami from above</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b5b2a23-112b-4b89-bcb1-574d4e362817/Bowl+of+green+tea</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>Close-up of a Japanese bowl filled with matcha green tea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/03c7b807-da39-41dd-be51-3c0df8342642/Bowl+and+konpeito</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>A bowl of matcha with small multicolored konpeito candies on a tatami floor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/bf72bf45-227f-4b32-8180-690b82f8b593/Matcha+and+candies</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>A bowl of matcha green tea with Japanese tiny and colorful candies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/05710240-6ed7-48f8-a07e-229e415b0c6a/Konpeito+on+tatami</image:loc>
      <image:title>Learn - 5 Reasons To Drink Matcha During Menstruation - Make it stand out</image:title>
      <image:caption>Tiny Japanese sugar candies scattered on a tatami floor beside a bowl of matcha</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/why-matcha-tastes-bad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/afb2a478-c340-42e1-9a4f-ddf11a635b9b/Bowl+and+sweets</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Small plate of matcha powder with sweets and a blue ceramic bowl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64e366ca-a12b-424a-92d6-71e9b43a97a3/Matcha+and+green+vegetable</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Matcha beside romanesco broccoli and leeks on a wooden board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7adc5c71-077f-4f56-84c0-ff64a5c4e8ed/Matcha+and+romanesco+broccoli</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Matcha green tea powder with romanesco broccoli on a wooden board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/420f3113-2326-4624-9993-39b0450de893/Matcha+and+dark+chocolate</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Broken pieces of dark chocolates with a teaspoon full of matcha on a cutting board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b1711b2e-0475-4c4b-b899-76f32a8631b6/Matcha+sweets+and+book</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>a bowl of matcha green tea along with sweets and a book on Japanese tea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5f70bd04-a183-488e-8401-feedc3d30d71/Matcha+and+chocolate+bar</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Matcha green tea and dark chocolate bar on a Japanese-style wooden tray</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fc021c52-b962-4428-a014-e0e08dd64e1e/Matcha+and+grape</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Matcha green tea with white grape on a blue table cloth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3360f41f-506c-4b19-aa82-b1d7dab188d7/Frothy+Matcha</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>Close up of a very frothy matcha green tea in a blue bowl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ad60a6a4-13ed-427a-af4e-e5313673b688/Graph+amino+acids+in+tea+leaves.png</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>The information in this graph comes from the book Knowledge Of Japanese Tea, New Edition written under the supervision of the NPO Nihoncha Instructor Association and the Japanese Tea Central Association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fbf52dbd-bce3-47db-9889-9c21e184b977/Graph+chatecins+in+tea+leaves.png</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>The information in this graph comes from the book Knowledge Of Japanese Tea, New Edition written under the supervision of the NPO Nihoncha Instructor Association and the Japanese Tea Central Association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0bec7415-27c8-471f-ac45-aff62227ee68/Blue+bowl+of+matcha</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
      <image:caption>A big bowl of matcha and a small glass vessel filled with green tea powder on table</image:caption>
    </image:image>
    <image:image>
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      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1da4c491-0acf-4d94-ac93-6dddd3283ffa/Matcha+on+a+tray</image:loc>
      <image:title>Learn - Why Does Matcha Taste Bad? - Make it stand out</image:title>
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    <image:image>
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      <image:caption>Half an apple on a small white plate</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Learn - Reflections on Tea and Photography - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Learn - Thick or Thin Matcha? - Make it stand out</image:title>
      <image:caption>Tools used for making Matcha</image:caption>
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      <image:title>Learn - Understanding Japanese Tea - A Brief Guide - Make it stand out</image:title>
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      <image:title>Learn - Understanding Japanese Tea - A Brief Guide - Make it stand out</image:title>
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      <image:title>Learn - Understanding Japanese Tea - A Brief Guide - Make it stand out</image:title>
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    <image:image>
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    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - Does Tea Go Bad? - Make it stand out</image:title>
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      <image:title>Learn - Does Tea Go Bad? - Make it stand out</image:title>
      <image:caption>black and white photo of man pouring tea from a small teapot into a cup laying in grass</image:caption>
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      <image:title>Learn - Does Tea Go Bad? - Make it stand out</image:title>
      <image:caption>two cups filled with puer tea and a small brown teapot on top of a rock with man's body and hand in the background</image:caption>
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      <image:title>Learn - Does Tea Go Bad? - Make it stand out</image:title>
      <image:caption>old tea leaves on a scoop, bathed in red light</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1635662709051-AUPF5NGMLWBW6OJNY1H4/wulong+tea</image:loc>
      <image:title>Learn - Does Tea Go Bad? - Make it stand out</image:title>
      <image:caption>wulong tea being brew in a small clay teapot, man's hand pouring water from a small red clay tea kettle</image:caption>
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  <url>
    <loc>https://ooika.co/learn/l-theanine</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
      <image:caption>MATCHA TEA</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1632541707489-XBRDLZFG6IA63247R18K/tea+for+two</image:loc>
      <image:title>Learn - L-Theanine in Matcha - What’s the Deal?</image:title>
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    <image:image>
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      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1632541995640-K4PDD85JFQFEDU2TFOV6/having+tea</image:loc>
      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1632542045034-TU6QZM9Z047HYVJAWAEH/bubble</image:loc>
      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
      <image:caption>Teapot with bubble of tea coming out</image:caption>
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      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1632542303761-MXKC1BN75XEY02JQUE9T/glow</image:loc>
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      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
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      <image:title>Learn - L-Theanine in Matcha - What’s the Deal? - Make it stand out</image:title>
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  <url>
    <loc>https://ooika.co/learn/the-matcha-plant</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - The Matcha Plant: How Matcha is Made (Quick Guide)</image:title>
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    <image:image>
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      <image:title>Learn - The Matcha Plant: How Matcha is Made (Quick Guide) - Make it stand out</image:title>
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      <image:title>Learn - The Matcha Plant: How Matcha is Made (Quick Guide) - Make it stand out</image:title>
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      <image:title>Learn - The Matcha Plant: How Matcha is Made (Quick Guide) - Make it stand out</image:title>
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      <image:title>Learn - The Matcha Plant: How Matcha is Made (Quick Guide) - Make it stand out</image:title>
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  <url>
    <loc>https://ooika.co/learn/safe-to-drink-matcha-everyday</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1626944780363-VMKAN3TNWRL911K5MM0I/Matcha+and+Gaiwan+Lid</image:loc>
      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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      <image:title>Learn - Yes, it's Safe to Drink Matcha Every Day - Make it stand out</image:title>
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  <url>
    <loc>https://ooika.co/learn/matcha-vs-coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624959754796-FL8ZUBXOVXPG3U1Z1PEO/Matcha+Vs+Coffee%3A+The+Complete+List+of+Differences</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Matcha Vs Coffee: The Complete List of Differences</image:caption>
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      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences</image:title>
      <image:caption>Difference between coffee and Matcha</image:caption>
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      <image:caption>Matcha Powder and Coffee Outside</image:caption>
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      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
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      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Common flavors and tastes in Coffee</image:caption>
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      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624956424976-W7HPDE7UBMZIMM7TCD1Y/Nutrients+in+Matcha+vs+Coffee+in+Grams</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Nutrients in Matcha vs Coffee in Grams</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624956028260-MOPLOCC90Z631XUFJVRZ/Difference+in+Nutrients+between+Matcha+and+Coffee</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Difference in Nutrients between Matcha and Coffee</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624957740547-XQ2XXZNFF0QN0Y832REA/Matcha+and+Coffee+Wood</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Matcha and Coffee on a Slab of Wood</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624959433821-W20AK12NB6Y6XP0HRFHK/Coffee+has+a+higher+ORAC+Score+than+matcha+in+1+Serving</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Coffee has a higher ORAC Score than matcha in 1 Serving</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624959396287-SE8V0F08LMTE8VOKJUEK/Matcha+has+a+higher+ORAC+Score+than+Coffee+in+1+Gram</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Matcha has a higher ORAC Score than Coffee in 1 Gram</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624957658191-RYF0CLP16EIKYF3SNLTL/Matcha+has+higher+ORAC+Score+than+most+common+foods</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Matcha has higher ORAC Score than most common foods</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624958000756-0JGW4RFZPHQASSZLZY4N/Coffee+in+Grinder</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Coffee in an Electric Grinder on Table</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624958091899-LD929S9Q5MK2HOGTIXYG/Coffee+Beans+on+Table</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Coffee Beans on a Table with Blue Cloth</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624958308753-IJ067DLJULRXSGM8PPLO/Holding+Coffee+Hand</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Holding Ground Coffee in Hand</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624958446425-431HANF1GQ05LWEG9SQN/Tea+provides+more+sustained+energy+than+coffee</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Tea provides more sustained energy than coffee</image:caption>
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    <image:image>
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      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Common flavor and tasting notes in Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624958980779-8IBU2UXN43NAX037V140/Coffee+Snack</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Table with Coffee, Snacks, and a Camera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624959154304-8TGLLCSK8B4E3IC60ADL/Matcha+Better+than+Coffee</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Matcha Better than Coffee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1624959286351-PUEMR7Q0AB9HWDJ83JEA/Coffee+in+a+bizenware+cup</image:loc>
      <image:title>Learn - Matcha vs Coffee: The Complete List of Differences - Make it stand out</image:title>
      <image:caption>Coffee in a bizenware cup from Japan</image:caption>
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  <url>
    <loc>https://ooika.co/learn/tea-and-photography</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863185217-E3CPXMNQ1BN67GUY0M7E/Out+of+focus+tea</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of teapot on top of patterned plate with gemstone accompanying it on top of a fabric mat</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863096779-F0XLT891OHI0CDA20ZSP/up+close</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of puer tea with dark object covering half the picture area, obscuring what is seen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1623120710680-072MN620XVZ9P00GXXKR/2021_05_31_SHIZEN_TEA_%26_PHOTOGRAPHY_WEB_009.jpg</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of puer tea with dark object covering half the picture area, obscuring what is seen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863501453-5R0ZD8DD8QFBWLKJMPKF/bright+tea</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of puer tea with light object covering half the picture area out of focus, obscuring what is seen</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863766701-3CB2PD8P93KXXIU86FIP/in+the+dark</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of teapot and teacup in shadow on wooden table, shadows of plants also visible</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863801269-LN5ODXU0OITW4K11JKVJ/in+the+steam</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of glass pitcher with steam rising from it on top of the teacup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863834960-267J064WOP2GYSZDYLKB/half+and+half</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of part of a tea pot on top of gravel ground with shadow cutting through the frame diagonally</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863923945-A8UKL7NZ1F3HOS9E9JQW/tea+connection</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of two cakes of puer tea on a cement wall connected by a wire</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863965807-4WIDTSE63X8OZ2CVRFR8/tea+stove</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of out of focus tea stove with charcoal in it</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622863994691-70AXRFKZYZ1MQUMNE2BU/packaged+tea</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of puer tea brick with bubble wrap on top of it</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1622864033518-Q18EZTF1YPO3293ADURO/tea+outside</image:loc>
      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of tea stove, teapot, and other tea accessories on cement and gravel</image:caption>
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    <image:image>
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      <image:title>Learn - Tea and Photography - Make it stand out</image:title>
      <image:caption>black and white photo of tea stove, tea pot, and other tea accessories on cement and gravel out of focus in foreground with chair and fence in background in focus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/matcha-taste</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620637315769-4FNVD7IFE92OURTJG5CX/Matcha+in+Bowl</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Close up of matcha green tea with foam on surface in cha bowl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620637927031-6799398CQRXTPWW9RKFE/Holding+matcha+bowl</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>hand-holding matcha bowl filled with whisked green matcha tea with a bamboo whisk in a bowl</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638018555-78YWLSMBLT6DFUK4HQRH/Making+Matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Yellow matcha bowl filled with matcha green tea and bamboo whisk</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638235692-TQAZPJS28IA90B67OWTH/Matcha+Tea+Time</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Out of focus bamboo whisk in front of dark matcha bowl filled with whisked matcha</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638435478-X4ZYK4YQ2WPABZR7BFJQ/Outside+Matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>dark matcha bowl filled with matcha next to bamboo whisk on a rocky surface outside</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639304035-P5ESW76H9NN7VPKB1NA8/Chasen</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bamboo Matcha Whisk on wooden table</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639257183-EF6166GRD6UL1BA0WEPG/Chawan</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Yellow Matcha Bowl on wooden table</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639188905-5O1WMNA8JLMUBPF7X8U9/Chashaku</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bamboo matcha scoop on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639128704-8C4P8834QUWQTBA1IFSB/Chakoshi</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Metal sifter on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639076262-NQ7Q8XQW9OJH9D3G84N7/Scooping+matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Matcha scoop with bright green matcha on it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639014323-7YBCAXYPRLNPR3GXPRR3/Sifting+matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Matcha scoop with bright green matcha on it sifting matcha through the metal sifter into a yellow tea bowl</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638890748-4ICVSYUZ6KOUM70P8X0A/Sifted+Matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bright green matcha freshly sifted into yellow tea bowl on top of wooden table</image:caption>
    </image:image>
    <image:image>
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      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bright green matcha in yellow tea bowl with water being added</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638796702-NOUT3VSCF4KA9M6MSJCC/Whisking+matcha</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bright green matcha in yellow tea bowl being whisked with a bamboo matcha whisk</image:caption>
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    <image:image>
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      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>Bright green matcha in yellow tea bowl with foam on a surface on top of wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620638677242-MEL9GV7GUSWX74XQTZR1/Matcha+Bowl+closeup</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>closeup image of foam on the surface of matcha in a dark bowl with bamboo whisk visible</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620639412058-EJS09HJCXIC8CLPVGSIO/matcha+bowl+still+life</image:loc>
      <image:title>Learn - What Does Matcha Taste Like? (Flavor Guide)</image:title>
      <image:caption>out of focus black and white image of matcha bowl with a whisk in focus obscuring the view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/how-to-prepare-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620397700874-DSNA7ZLWWYYG6JIEF6E1/matcha+bowl</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Brown bizenware matcha bowl filled with bright green matcha tea on top of wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620397837212-AVPOILSWT5DY2RPF6K06/Sifting+matcha+into+Mason+Jar</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Metal sifter on top of a glass mason jar with a black teaspoon full of matcha green tea</image:caption>
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    <image:image>
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      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Water being poured into Mason Jar on top of bright matcha green tea</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398054493-1FCO7ZCC0UGA2OYCTLWU/Shaken+Matcha</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Freshly shaken matcha with foam on the surface in a glass mason jar on top of a wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398082468-VC41GOLN8BGMDWCSMW14/Sifting+Matcha+into+Blender</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Matcha green tea is siftedladle-shapedtends into a blender</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398211551-46IPBHFKCMK3KH0YHS0S/Pouring+water+into+Blender</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Hot water is added to a blender with matcha green tea powder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398260645-45119GNE79WQXWSE4Q94/Blended+Matcha</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Bright green matcha tea in a blender with foam on the surface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398297794-JCF0I06DODGZHATX0UT8/Chawan</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Brown bizenware tea bowl on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398337080-ZDWVDFOEPV9OT0R62D55/Chasen</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Brown bamboo tea whisk on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398371003-A2QBC4UQ7UHV38ZD3BVS/Chashaku</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>bamboo tea scoop on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398408867-Y92U6R5S0Y2E0NOSW4S5/Chakoshi</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>metal matcha sifter on wooden table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398449646-GCOPS97UCMOITY7E68DY/Sifting+Matcha+into+Chawan</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>Bamboo scoop pushing matcha through metal tea sifter on top of a is brown tea bowl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398508825-Y4SXKVCIGAFPY2SXSNWL/Adding+water+to+matcha</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>water is added to a brown tea bowl full of green matcha powder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620398541626-YPV5HCUIMK071TGTRQED/whisking+matcha</image:loc>
      <image:title>Learn - 3 Ways to Prepare Matcha (Easy to Traditional)</image:title>
      <image:caption>bamboo tea whisk being moved by hand in brown tea bowl full of green matcha powder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/learn/matcha-energy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620377988468-CJ563SC7EL9KYVK4EOFE/Matcha+Energy+Still+Life</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Brown bizenware matcha bowl filled with matcha with brown bamboo whisk resting on it on top of stones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378029253-DJA359C9747JWQCE8H3F/Making+Matcha</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Brown Bizenware matcha bowl with a brown bamboo whisk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378077723-RLOP1PXKSDIYYG0TW4J7/Matcha+Tools</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Brown bizenware matcha bowl with brown bamboo whisk resting inside of it on top of stones outside</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378132937-AP8XZBF9FRZ3OJPQ7MNF/Fresh+Matcha</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Brown bizenware matcha bowl filled with bright green matcha tea with foam on top, with brown bamboo whisk resting inside of it on top of stones outside</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378179660-32INM3DY1LVQGLD4QTXO/Matcha+in+Sunlight</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Brown bizenware matcha bowl filled with bright green matcha tea in the bright sunlight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378222955-0MILUJNY9DUZFY12LF7X/Shaky+Matcha</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Matcha bowl filled with bright green matcha tea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1620378268661-1XB9O27N0GXDDA0BS1MD/The+Lone+Bowl</image:loc>
      <image:title>Learn - Does Matcha Give You Energy?</image:title>
      <image:caption>Bowl filled with bright green matcha</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>Chawan matcha bowl with matcha green tea and whisk on top of cement ground</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>Black and White photo of matcha bowl with a whisk on top of cement ground</image:caption>
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    <image:image>
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      <image:caption>Matcha tea bowl containing matcha with water being poured in</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>Matcha tea bowl full of matcha with out of focus whisk in foreground</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>Matcha tea bowl full of matcha on top of stones</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>still life of matcha bowl filled with tea on top of metal pipe</image:caption>
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      <image:caption>Matcha bowl with a whisk in black and white</image:caption>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
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      <image:title>Learn - 5 Best Cities for Authentic Matcha in Japan</image:title>
      <image:caption>Empty matcha bowl with matcha residue at the bottom of the bowl</image:caption>
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  <url>
    <loc>https://ooika.co/learn/matcha-at-home</loc>
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      <image:caption>How to Make Matcha at Home</image:caption>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
      <image:caption>Hot Water being poured over matcha powder into a black mug on top of red cloth with white flower pattern</image:caption>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
      <image:caption>matcha green tea being whisked with metal kitchen whisk</image:caption>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
      <image:caption>matcha green tea with metal kitchen whisk on top of red cloth</image:caption>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
      <image:caption>Empty Mason jar on red cloth</image:caption>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
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      <image:title>Learn - How to Make Matcha at Home (Easy and Quick)</image:title>
      <image:caption>Matcha Tea in dark bizenware mug on top of red cloth</image:caption>
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  <url>
    <loc>https://ooika.co/learn/matcha-before-bed</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>Chawan tea bowl with bamboo tea whisk placed inside</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1612075269152-CV3KJ5HB6LR7HOXOPR6C/Shizen+Matcha+in+Bowl</image:loc>
      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>Close up of matcha green tea in tea bowl</image:caption>
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    <image:image>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>Matcha green tea in yellow tea bowl with bamboo whisk on top of blue placemat</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1612075363766-5LOONB903UZG9JDWVIW6/Matcha+Bowl+and+Whisk</image:loc>
      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>still life of matcha in tea bowl and bamboo tea whisk on top of blue placemat</image:caption>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>Black and white photo of matcha and tea whisk with burning incense in the foreground</image:caption>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>close up of matcha green tea powder in yellow bowl</image:caption>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
      <image:caption>Close up of red incense stick burning with smoke and matcha bowl in background</image:caption>
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      <image:title>Learn - Should You Drink Matcha Before Bed?</image:title>
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  <url>
    <loc>https://ooika.co/learn/matcha-regions-japan</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-02</lastmod>
    <image:image>
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      <image:caption>Matcha green tea in dark tea bowl with a whisk on top of a light placemat</image:caption>
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      <image:title>Learn - 5 Famous Matcha Regions in Japan (Terroir Guide)</image:title>
      <image:caption>Green matcha tea on white plate on top of light placemat with red glow</image:caption>
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      <image:title>Learn - 5 Famous Matcha Regions in Japan (Terroir Guide)</image:title>
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      <image:caption>Green matcha tea in dark chawan with kettle spout pouring water over tea</image:caption>
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      <image:title>Learn - 5 Famous Matcha Regions in Japan (Terroir Guide)</image:title>
      <image:caption>Matcha green tea in dark chawan tea bowl with bamboo whisk</image:caption>
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      <image:title>Learn - 5 Famous Matcha Regions in Japan (Terroir Guide)</image:title>
      <image:caption>Matcha green tea on white plate on top of beige placemat in bright light</image:caption>
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      <image:caption>Whisked matcha green tea in dark chawan tea bowl on top of beige placemat with bamboo whisk</image:caption>
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    <loc>https://ooika.co/learn/does-matcha-stain-teeth</loc>
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    <lastmod>2025-12-31</lastmod>
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    <lastmod>2025-12-31</lastmod>
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      <image:caption>Matcha Green Tea in Bowl with Whisk on top of a light-colored placemat</image:caption>
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      <image:caption>Black and White photo of steamy matcha tea in bowl with whisk</image:caption>
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      <image:caption>Matcha green tea in dark bowl on top of mat with bamboo whisk in background</image:caption>
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    <loc>https://ooika.co/learn/what-is-matcha</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:caption>Matcha Green Tea in Bowl with Bamboo Whisk</image:caption>
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      <image:caption>Matcha Green Tea Powder in Bowl on Ground</image:caption>
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      <image:caption>Matcha green tea in bowl with whisk on top of red placemat</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha bowl next to bamboo whisk and can of matcha on wooden table</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Sifting matcha green tea into matcha bow</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Sifting matcha green tea into matcha bow</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>matcha green tea being whisked with bamboo whisk</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha green tea in matcha bowl on wooden table</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha green tea in yellow matcha bowl on wooden table</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha green tea in yellow matcha bowl on wooden table with kettle pouring water</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha green tea in yellow matcha bowl on wooden table</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Koicha (thick matcha) in yellow bowl on wooden table with bamboo whisk</image:caption>
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      <image:title>Learn - What is Matcha? (The World’s Most Comprehensive Guide)</image:title>
      <image:caption>Matcha green tea in bowl on ground with pine tree foliage in foreground</image:caption>
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  <url>
    <loc>https://ooika.co/learn/matcha-better-than-coffee</loc>
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    <lastmod>2025-12-31</lastmod>
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      <image:title>Learn - Why Matcha is WAY Better Than Coffee</image:title>
      <image:caption>Cup filled with matcha and cup filled with coffee side by side</image:caption>
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      <image:caption>Matcha Green Tea in Orange Bizenware Clay Cup on Ground</image:caption>
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      <image:title>Learn - Why Matcha is WAY Better Than Coffee</image:title>
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  <url>
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    <lastmod>2025-12-31</lastmod>
    <image:image>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
      <image:caption>Turning on a Black Kettle</image:caption>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
      <image:caption>Water temperature set to 80°C, or 176°F for brewing tea.</image:caption>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
      <image:caption>Mesh strainer and Chashaku</image:caption>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
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      <image:title>Learn - How to Make a Hot Matcha Latte (Plant Based)</image:title>
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  </url>
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    <loc>https://ooika.co/learn/matcha-while-pregnant</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1588110001375-TUOQSHKQHRK5F73SDZ3R/Matcha+and+pregnancy</image:loc>
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      <image:caption>Caffeine: Is it Safe to Drink Matcha Tea While Pregnant?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fe7c46d2-535d-4138-b95d-851798a69e0c/Bamboo+whisk+and+matcha</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/learn/caffeine-in-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
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      <image:title>Learn - How much Caffeine is in Matcha? - Make it stand out</image:title>
      <image:caption>A black and white photo of a bowl of frothy matcha</image:caption>
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      <image:title>Learn - How much Caffeine is in Matcha? - Make it stand out</image:title>
      <image:caption>A black bowl filled with vivid green matcha tea</image:caption>
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      <image:title>Learn - How much Caffeine is in Matcha? - Make it stand out</image:title>
      <image:caption>A close-up on the surface of a bowl filled with frothy matcha</image:caption>
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      <image:caption>A Japanese bamboo whisk and its shadow on the surface of a bowl of matcha tea</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/learn/caffeine-in-tea</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-31</lastmod>
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      <image:caption>Caffeine in tea</image:caption>
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      <image:title>Learn - Caffeine in Tea: The Whole Story - Make it stand out</image:title>
      <image:caption>A graph showing the caffeine content of different kinds of tea</image:caption>
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      <image:title>Learn - Caffeine in Tea: The Whole Story - Make it stand out</image:title>
      <image:caption>Various kind of teas and Japanese teawares on a tatami floor</image:caption>
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    </image:image>
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    </image:image>
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  </url>
  <url>
    <loc>https://ooika.co/whisking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a70362d9-ef17-4b99-987d-6d82c9d95795/_DSC8456.jpg</image:loc>
      <image:title>Whisking Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/60771a70-f063-45e6-b1a0-15efebcd46dc/_DSC8453.jpg</image:loc>
      <image:title>Whisking Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/07bd87a6-6f80-4f50-ade7-67c0dedf589d/_DSC8459.jpg</image:loc>
      <image:title>Whisking Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fb7a5dc8-fefe-47f8-a0c5-7c6536d2ced2/_DSC8460.jpg</image:loc>
      <image:title>Whisking Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e68bb9ea-e577-4ed5-bd20-fb45ff550aa2/_DSC8466.jpg</image:loc>
      <image:title>Whisking Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3728fa11-d227-4e06-bd3a-76ffd82675bd/Usucha+01+-+Sift+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 1 - Sift 2g of Matcha.</image:title>
      <image:caption>1 - Sift 2g of Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/49076913-d0de-4be5-8c78-89c629aee595/Usucha+02+-+Water+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 2 - Add 30ml hot water at 75°C (167°F.)</image:title>
      <image:caption>2 - Add 60ml hot water at 75°C (167°F.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d995a016-fd71-4c81-865b-05f84093384d/Usucha+03+-+Whisk+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>3 - Whisk vigorously in M shape for 20 seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/dad7477f-c513-4ca0-83af-3839be81e096/Usucha+04+-+Done+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>4 - Enjoy Usucha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b7862ea-2923-420f-bf32-76f8586e3c60/Latte+01+-+Sift+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 1 - Sift 2g of Matcha.</image:title>
      <image:caption>1 - Sift 2g of Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/518f5b27-96d4-4eb9-9be4-d54af9d67f7e/Latte+02+-+Water+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 2 - Add 30ml hot water at 75°C (167°F.)</image:title>
      <image:caption>2 - Add 60ml hot water at 75°C (167°F.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d148a6f3-6c48-4173-9e8d-f39571c11d0d/Latte+03+-+Whisk+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>3 - Whisk with blending stick for 15 seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8c372100-01f0-4d0e-ab0f-963f607ed0a7/Latte+04+-+Pour+Matcha+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>4 - Pour Usucha into glass to drink.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3728fa11-d227-4e06-bd3a-76ffd82675bd/Usucha+01+-+Sift+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 1 - Sift 2g of Matcha.</image:title>
      <image:caption>1 - Sift 4g of Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/49076913-d0de-4be5-8c78-89c629aee595/Usucha+02+-+Water+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 2 - Add 30ml hot water at 75°C (167°F.)</image:title>
      <image:caption>2 - Add 30ml hot water at 75°C (167°F.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1c5548c4-b83e-4feb-a937-43a25291f861/Koicha+03+-+Whisk+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>3 - Mix slowly back and forth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a2393cc8-6aef-429c-a7b1-47c8a3dd6e28/Koicha+03+-+Done+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>4 - Enjoy Koicha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b7862ea-2923-420f-bf32-76f8586e3c60/Latte+01+-+Sift+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 1 - Sift 2g of Matcha.</image:title>
      <image:caption>1 - Sift 2g of Barista Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/518f5b27-96d4-4eb9-9be4-d54af9d67f7e/Latte+02+-+Water+-+web.jpg</image:loc>
      <image:title>Whisking Guides - 2 - Add 30ml hot water at 75°C (167°F.)</image:title>
      <image:caption>2 - Add 30ml hot water at 75°C (167°F.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d148a6f3-6c48-4173-9e8d-f39571c11d0d/Latte+03+-+Whisk+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>3 - Whisk with blending stick for 15 seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f70b758e-3deb-4b12-ab9e-b342ca91e057/Latte+06+-+Ice+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>4 - Fill a glass with ice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b9f81acc-ca11-4671-849d-ceb6bafcd930/Latte+07+-+Pour+Milk+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>5 - Add oat milk. Leave room for Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3a98bed4-31de-48ae-830e-1407d29d4294/Latte+10+-+Done+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>7 - Enjoy Iced Matcha Latte.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/428a18a8-6ad3-41ad-9614-b9cc603fffdb/Latte+09+-+Pour+Matcha+-+web.jpg</image:loc>
      <image:title>Whisking Guides - Make it stand out</image:title>
      <image:caption>6 - Add Matcha.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/returns-exchanges</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
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  <url>
    <loc>https://ooika.co/wholesale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2a9ca786-b799-4b13-8e9a-8add1c4bcf7c/Matcha+from+Ooika</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1754298292103-X5KUZJL3IYJF016XJYDU/20250309_Ooika-300-Princeton_Matcha-Class_108.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4bde6f6a-d8b5-40b2-9074-06307bd440ba/matcha+1.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/sidebar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/636ae0f7-7b18-46e1-b646-a007882e0f88/Shizen+Splash.jpg</image:loc>
      <image:title>Sidebar - Matcha Mill Club</image:title>
      <image:caption>Fresh ground matcha shipped within 24 hours of milling</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-03</lastmod>
  </url>
  <url>
    <loc>https://ooika.co/company-profile</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658099919325-HP44X0ZBFYZWNRTZHNER/Icon+-+Stone+Mill.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658100236421-OEFU6WH4WR3J2XTQA4GT/Icon+-+Single+Cultivar.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658100253300-T9G6BYXRMEEEHZSD9F8I/Icon+-+Terrior.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658100266731-OAXSJBCZYC06J4KZ9G1B/Icon+-+Handpick.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658100280964-06VCQUONQNDV6WVE9IH2/Icon+-+Whisk.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1658100293752-RIERZ2B869TWSDQGFN3W/Icon+-+Clarity.png</image:loc>
      <image:title>Company Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/aa2cc3fe-c7ed-4d68-b665-01390614a4a1/image4.jpg</image:loc>
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      <image:caption>With over 24 generations in Uji, and 9 generations of tea Farmers, Shimizuさん is one of the most well regarded farmers in the country.</image:caption>
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      <image:caption>This matcha is a traditional Japanese blend, composed of many cultivars. Historically, matcha has always been blended. Single-cultivar or single-origin matcha is a modern, non-traditional practice that was popularized largely in part by Ooika. In Japan, single-cultivar matcha is not considered a finished product, but a raw ingredient like flour before it becomes bread. Chashi are master blenders that are licensed across up to ten ranks, with only 13 individuals ever reaching the 10th rank. Their role is to create and maintain the aroma, flavor, and price of their blends. This is a monumental task given the base material changes every harvest. Single Cultivar Matcha is like science, where blended Matcha is an artform. For this reason, Ooika does not create its own blends, nor do we disclose cultivar breakdowns for blended matcha. A blend is not a recipe to be itemized or reverse-engineered. Attempting to construct a blend arbitrarily or to dissect one into components may be well-intended but is ultimately disrespectful to the Chashi and their efforts.</image:caption>
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      <image:title>Shop - Electra - Kageyama, Uji, Kyoto, Japan</image:title>
      <image:caption>The rich tea tradition of Kyoto Prefecture has its roots in the Kamakura period, with origins that extend even further back in history. Since then, the prefecture has embraced and woven tea into its core identity, spreading its cultivation to many areas. Over the centuries, tea has lived in zen monasteries and ritual offerings to tea guessing games known as Tocha 闘茶 and crystallizing in the now-known Japanese tea ceremony for both Matcha and Sencha, whose production happened in Uji, south of the at-the-time capital of Japan, Kyoto. The fame of Uji tea spread out from the Muromachi period, with its many cultural developments, which set the framework of what would become the foundations of the Japanese tea ceremony. Uji City is located in the southern part of Kyoto Prefecture, in the Yamashiro region, an area known for its temperature swings between day and night. This temperature gradient is in part responsible for the aroma development of the tea plant, with other famous tea-producing regions sharing traits with those of some of Uji's terroirs. Kageyama, part of Uji City, is located east of Ogura, which was home until the 1930s to the largest freshwater body of the prefecture. Kageyama, just in between the Ogura Lake and the Uji River, benefited from the aforementioned temperature swings, with beneficial mists originating from those water bodies, which also play a key role as temperature regulators and keeping frost at bay in many cases. The ever-shining available land in Uji makes tea cultivation in Kageyama extremely rare. Shimizu-san, with its fields at the heart of Kageyama, keeps the traditional rice straw cultivation alive just next door to much of the infrastructure of Uji City. A unique terroir still connects to tradition and the taste of the once-sprawling tea cultivation in the area.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/16bbf7e1-1a37-4682-9e9f-f8c3e96c1411/Matcha+Safety</image:loc>
      <image:title>Shop - Electra - Ministry of Health, Labor and WelfarE</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/solaris-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/82c481c7-7d6d-4425-9047-200207c5240e/_DSC7395.jpg</image:loc>
      <image:title>Shop - Solaris - _DSC7395.jpg</image:title>
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      <image:title>Shop - Solaris - _DSC7421.jpg</image:title>
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      <image:title>Shop - Solaris - Untitled-2.gif</image:title>
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      <image:title>Shop - Solaris - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/18ca56de-d938-4458-ab52-73f99bbd18e3/Ooika.jpg</image:loc>
      <image:title>Shop - Solaris - Ooikaさん</image:title>
      <image:caption>Founded in the United States with a focus on Single Origin Matcha. Solaris is Ooika’s first blend, crafted with discernment in Uji, Kyoto, Japan.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2e916a3c-d440-47b8-91bf-596708a1cdc7/Blended+Matcha</image:loc>
      <image:title>Shop - Solaris - Blend (合組)</image:title>
      <image:caption>This matcha is a traditional Japanese blend, composed of many cultivars. Historically, matcha has always been blended. Single-cultivar or single-origin matcha is a modern, non-traditional practice that was popularized largely in part by Ooika. In Japan, single-cultivar matcha is not considered a finished product, but a raw ingredient like flour before it becomes bread. Chashi are master blenders that are licensed across up to ten ranks, with only 13 individuals ever reaching the 10th rank. Their role is to create and maintain the aroma, flavor, and price of their blends. This is a monumental task given the base material changes every harvest. Single Cultivar Matcha is like science, where blended Matcha is an artform. For this reason, Ooika does not create its own blends, nor do we disclose cultivar breakdowns for blended matcha. A blend is not a recipe to be itemized or reverse-engineered. Attempting to construct a blend arbitrarily or to dissect one into components may be well-intended but is ultimately disrespectful to the Chashi and their efforts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f3f3e9cc-84f1-4001-96cc-2ab1a003be69/Uji+Kyoto</image:loc>
      <image:title>Shop - Solaris - Uji, Kyoto, Japan</image:title>
      <image:caption>No city in Japan holds more relevance to Matcha than Uji City, Kyoto, Japan. Along side the Ujigawa river, nutrients from lake Biwa flow and enrich the sandy, well-draining soil. Morning fog rises above the river diffusing the sun. The end result? An exceptional tea terroir that birthed Matcha itself. Tea in Kyoto began sometime after 1191 when buddhist Monk Eisai returned from China. The first bush was planted in Hakata, Fukuoka, Japan. After about 10 years, the plant was dug-up and moved to Kozan-ji temple in Kyoto, under the care of the monk Myoe. The original tea garden at Kozan-ji still exists today, where it is tended to by the farmer Yoshidaさん. Tea cultivation at Kozan-ji temple became, and eventually spread to other regions within Kyoto. Initially, gambling games were played for the nobility to guess if the tea was Honcha “real tea” from Kozan-ji, or Hicha “fake tea” from anywhere else – including Uji. Over time, tastes changed. Uji city’s tea had such a delicious reputation that soon it was allowed to be considered “Honcha” as well.  In the 16th century as Sen no Rikyu entered the stage and began codifying the Japanese tea ceremony, Uji was already a powerhouse in reputation. Matcha itself was developed in Uji, which is a wholly distinct product from “Mo Cha”, or “ground tea” from China. It was in Uji that such as Oishita (grown under shading), and Tencha (steamed, unrolled tea) came to be. Today, Ujicha has become synonymous with excellent Matcha. What many don’t know is that the Ministry of Agriculture, Forestry and Fisheries (MAFF) defines Uji-cha not as tea that is grown in Uji, but rather that is finished there. This makes tea grown in Uji itself exceptionally rare, accounting for less than 0.04% of the Japanese tea industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/16bbf7e1-1a37-4682-9e9f-f8c3e96c1411/Matcha+Safety</image:loc>
      <image:title>Shop - Solaris - Ministry of Health, Labor and WelfarE</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/ooika-matcha-storage-jar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a71ad1f3-18c1-4fb8-ae32-4bc7be6f916c/Ooika-Glass-Jar.jpg</image:loc>
      <image:title>Shop - Ooika Matcha Storage Jar</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/58607482-f96d-4eb4-bdc4-5f5d8acfc3ad/matcha+jar.jpg</image:loc>
      <image:title>Shop - Ooika Matcha Storage Jar - The Perfect Compliment to your Matcha</image:title>
      <image:caption>Help preserve the freshness of Ooika’s fresh-ground Matcha with our heavy-weight, UV protected glass jars. Just the right size to hold 20 grams, and not much more. This minimizes the empty space in the jar that will oxidize your Matcha. A tight fitting lid with a compressible cap eliminates the chance of off odors getting into the jar. Thick glass walls reduce heat transfer when taking from the fridge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/class-craft-of-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:title>Shop - The Craft of Matcha</image:title>
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      <image:title>Shop - The Craft of Matcha</image:title>
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      <image:title>Shop - The Craft of Matcha - Make it stand out</image:title>
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      <image:title>Shop - The Craft of Matcha - Make it stand out</image:title>
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      <image:title>Shop - The Craft of Matcha</image:title>
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      <image:title>Shop - The Craft of Matcha</image:title>
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      <image:title>Shop - The Craft of Matcha</image:title>
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      <image:title>Shop - The Craft of Matcha</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/class-matcha-at-home-miguel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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      <image:title>Shop - Making Matcha at Home (Beginner Matcha Class!)</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/history-of-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:title>Shop - Tasting the History of Matcha - Ooika - 2022-2024 Tea Farm - 0446.jpg</image:title>
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  <url>
    <loc>https://ooika.co/shop/p/gift-card</loc>
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    <lastmod>2025-12-18</lastmod>
    <image:image>
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      <image:title>Shop - Ooika Website-Only Gift Card</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kuradashi-zairai-matcha-wazuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1656908361341-ZX947M1FCLQ2AC9EYZFL/Product+-+Matcha+-+Powder+-+Zairai+Kuradashi+-+0ZA21MAM10.jpg</image:loc>
      <image:title>Shop - Zairai Kuradashi Matcha Wazuka (在来) - 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1656908361460-XSK18BX99RMX7EYXHAH9/Product+-+Matcha+-+Usucha+-+Zairai+Kuradashi+-+0ZA21MAM10.jpg</image:loc>
      <image:title>Shop - Zairai Kuradashi Matcha Wazuka (在来) - 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1656908361306-QSIWCQO06BEHPK31BGGO/Product+-+Matcha+-+Package+-+Zairai+Kuradashi+-+0ZA21MAM10.jpg</image:loc>
      <image:title>Shop - Zairai Kuradashi Matcha Wazuka (在来) - 20g</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/uji-barista-matcha-tsuji-usa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1657149309178-0VJ33219JYB0441G5BYI/Product+-+Matcha+-+Powder+-+120M+-+1UN21TSJ10_web.jpg</image:loc>
      <image:title>Shop - Celaeno (USA Milled)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1721027438555-GZZG5KDJHGY9Q6RDPNHY/Cold-Matcha-Latte.jpg</image:loc>
      <image:title>Shop - Celaeno (USA Milled)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/df34d647-d6fb-47f3-a798-0901a900d0ab/_DSC1553.jpg</image:loc>
      <image:title>Shop - Celaeno (USA Milled) - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairman Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Celaeno (USA Milled) - Tsujiさん</image:title>
      <image:caption>Tsujiさん and his son continue the legacy of exceptional preserving heritage Matcha in Shirakawa, Uji, Kyoto, Japan. This region has been actively used for tea cultivation from the Edo period of Japan (1603 - 1868) Tsujiさん’s fields reach up the mountains terroir of Shirakawa, Uji— overlooking the city of Kyoto the far distances. The air is crisp and fine, and the soil is suitable, for growing exceptional Tencha (unground Matcha.) Working with his son, the pair continues to push Japanese tea cultivation into the future. Ooika is thrilled to be part of that journey, as we proudly serve Tsuji’s Houjicha at Ooika, Lawrenceville New Jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Celaeno (USA Milled) - Shirakawa, Uji</image:title>
      <image:caption>Uji is probably the world’s best-known terroir for Matcha. It belongs to the Yamashiro region, Kyoto Prefecture. This region lives and breathes tea; cultivation started around the 14th century, with its introduction sometime in much earlier centuries. It has seen many developments during its 800 years of tea cultivation, including the birth of techniques leading to Tencha, Sencha, and Gyokuro teas. Shirakawa is in the southern part of Uji city proper, its slopes leading to the Uji River, which is born from the nearby Amagase Dam. Thanks to the nearby water bodies, which also regulate temperature, the area benefits from valley-ruining mists, especially in spring. Shirakawa is one of the few areas left where Uji City-grown tea is produced.  This tea is labeled as Uji no Ocha 宇治のお茶, an exceptional and increasingly rare tea. A tea related, but disconnected from the much more known Uji tea brand, Ujicha 宇治茶. Born from tea processed in Uji, from inside the prefecture, and elsewhere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6282fea5-e21a-48c9-9de3-3ded45a026c1/Matcha+Safety.jpg</image:loc>
      <image:title>Shop - Celaeno (USA Milled) - Ministry of Health, Labor and Welfare (MHLW) Requirements</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/tsuji-uji-hikari-shirakawa-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1659406048550-3T0K5AP0XCR29SV4QGK3/Product+-+Matcha+-+Powder+-+Ujihikari+-+0UH21TSJ10_web.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1659406048722-UTWFTH7NJXJVIOIVHJHT/Product+-+Matcha+-+Usucha+-+Ujihikari+-+0UH21TSJ10_web.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/eea040ae-9eaf-4f07-80ce-b8ead08411b3/_DSC1587.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3f7f4827-972f-4be8-8d89-56f6b948057c/_DSC1569.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2ce0efd7-c9f2-4bc2-8940-dc3e7015cc83/_DSC1560.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
      <image:title>Shop - Uji Hikari Matcha - Tsujiさん Shirakawa Uji Matcha. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-micro-terroir-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1661824802576-AOPTPGA876H1FZE9KO08/_DSC4157_web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Micro-Terroir Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1661824802573-42KAJ0VFNS0FX513P3M0/_DSC4158_web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Micro-Terroir Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Samidori Matcha - Micro-Terroir Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0e1219c4-54ed-42fa-b47e-f57680903c77/Uji+Tea+Farm</image:loc>
      <image:title>Shop - Samidori Matcha - Micro-Terroir Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/okumidori-matcha-wazuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d9ee7680-65ef-409a-bbdb-5a6aa241f22e/Shizen%2BSamidori%2BMatcha%2BReddit%2BTestimonial.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha Wazuka - 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/uji-hikari-micro-terroir-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712959650028-RK72E4CBQ6ZP8D1EE80D/2024.04.12+-+Micro+Terroir+-+Ujihikari+-+Matcha+Powder.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712959609856-WIG3XUBTAJD91W022JLS/2024.04.12+-+Micro+Terroir+-+Ujihikari+-+Usucha.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1669864090420-OEBBD49QYG3DAH58FHEA/Product+-+Matcha+-+Powder+-+Furukawa+Seicha+-+Ujihikari+-+2021_web.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1669864092156-QN3XFFR6NYPSANW7YKRC/Product+-+Usucha+-+Furukawa+Seicha+-+Ujihikari+-+2021_web.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0e1219c4-54ed-42fa-b47e-f57680903c77/_DSC7968.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1669864090420-OEBBD49QYG3DAH58FHEA/Product+-+Matcha+-+Powder+-+Furukawa+Seicha+-+Ujihikari+-+2021_web.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1669864092156-QN3XFFR6NYPSANW7YKRC/Product+-+Usucha+-+Furukawa+Seicha+-+Ujihikari+-+2021_web.jpg</image:loc>
      <image:title>Shop - Uji-Hikari Matcha - Micro-Terroir Uji 2023. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/morisaki-okumidori-wazuka-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1697668501772-BJJ3TZYU02HK9Z1LMMVE/MSCMWK23OK+-+Morifuku+Okumidori+Wazuka+-+Matcha+Powder.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1697668512677-GU68XDSS007QMJ5MKKX3/MSCMWK23OK+-+Morifuku+Okumidori+Wazuka+-+Matcha+Usucha.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6ce0d650-815c-4974-a59f-e17bc520ea33/Ryo+Portrait.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b541ce53-c97f-4a3a-9cd4-ad2b0c92e5be/Ryo+Tea+Farm.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/05d2ed98-6297-4c35-b37a-c982e947c273/Ryo+Farm+in+Car.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1667112909924-HXHY5FDAVP69V0G5J9XK/Product+-+Usucha+-+Chaen+Morifuku+-+Okumidori+-+2021_web.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1667112908996-JNJUJTU58AC03A65RU7T/Product+-+Matcha+-+Powder+-+Chaen+Morifuku+-+Okumidori+-+2021_web.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Morisakiさん Wazuka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/white-bamboo-chashaku</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1669195828208-WXHD6074KN6WVV38EHBE/Product+-+Chashaku+-+Naka-Fushi+-+Node+in+Middle+-+White+Bamboo_web.jpg</image:loc>
      <image:title>Shop - Shirotake (White Bamboo) Naka-Fushi Chashaku (茶杓)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/asahi-matcha-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751162-27T4557TWISUJJC81KH2/Product+-+Matcha+-+Powder+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751402-PCQAGSM7MPGVKNNAU0OH/Product+-+Matcha+-+Usucha+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/df34d647-d6fb-47f3-a798-0901a900d0ab/_DSC1553.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/96bfc648-788c-4527-8b82-dfe697c723a4/_DSC1440.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3f7f4827-972f-4be8-8d89-56f6b948057c/_DSC1569.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64d65e48-fbc7-4d44-a3ea-22bef06271a1/_DSC1560.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/76066554-69ff-4c5a-9235-854c0bafc6c7/_DSC1580.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/hattori-yabukita-kurasawa-shizuoka-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675125434176-4OUKBJQ2J954U3U2OLY4/Matcha+-+MRTKS22YA+-+Powder_web.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675125434214-IAHQR59I5349KI0UKD0S/Matcha+-+MRTKS22YA+-+Bowl_web.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64ba075c-7e67-4400-8034-2af559d3884e/_DSC7804.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0e1219c4-54ed-42fa-b47e-f57680903c77/_DSC7968.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4734e5e9-03e7-4237-81b4-c8fcfd2adc41/_DSC8281.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24b9b791-eec6-47e6-8221-d636a6bd0862/_DSC8275.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0a5120aa-f730-4cdf-8a25-3a2604b29042/Map-Shizuoka.png</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/585d9433-47be-415b-ba1c-e83f364d5599/_DSC8306.jpg</image:loc>
      <image:title>Shop - Yabukita Matcha - Hattoriさん Kurasawa Shizuoka. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/chikueido-practice-takayama-chasen-80-tines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675442673972-VF21J3O6WSZTF34PD13A/Chasen+-+CDIKCS001+-+Front.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675442689814-JR2VXB6988DXA0FAF7JN/Chasen+-+CDIKCS001+-+Top.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675442689765-5M1NWHBMBAJ8OM51VEUZ/Chasen+-+CDIKCS001+-+Side.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675442689706-RXUPN9659NYF2GM417HZ/Chasen+-+CDIKCS001+-+Back.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/382c65fe-e230-4536-9404-6d6c7357d9a0/Chikueido+Kubo+Portrait.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/183f8b02-de1d-466d-84e6-1c2a0a47b042/Making+Matcha+Whisk.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/256bde64-e992-4063-8646-23b78be11cf6/Map+-+Uji.png</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/85a3755f-5af2-4f6d-8753-b3b048a17748/Big+Matcha+Whisk.jpg</image:loc>
      <image:title>Shop - Chikueido Practice Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/chikueido-takayama-chasen-80-tines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675463169346-8ENGUXFBBOIOXNZRFE9F/Chasen+-+CDIKCS002+-+Front.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675463169762-W0C2RAEC1MUDWMWRK3SC/Chasen+-+CDIKCS002+-+Top.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675463169771-A34KIDDDE7ML8JW9VJAH/Chasen+-+CDIKCS002+-+Side.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1675463171210-JWADSRE6U2NF6V2EP3NF/Chasen+-+CDIKCS002+-+Back.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/382c65fe-e230-4536-9404-6d6c7357d9a0/Chikueido+Kubo+Portrait.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/183f8b02-de1d-466d-84e6-1c2a0a47b042/Making+Matcha+Whisk.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/85a3755f-5af2-4f6d-8753-b3b048a17748/Big+Matcha+Whisk.jpg</image:loc>
      <image:title>Shop - Chikueido Takayama Chasen (80 Tines 八十本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kurazumi-okumidori-hoshino-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e1a2d58e-0e18-4626-9d21-f9a30c815919/_DSC8964_web.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/02ccdb3b-0aa0-4f4d-92c7-a2a0501f6ed5/_DSC8965_web.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/36c2b437-237b-4f68-8722-9fcf86b0df35/Kurazami-Portrait.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Kurazumiさん</image:title>
      <image:caption>“The sweeter and more delicious the leaves are to us humans, the more the bugs will like it too,” Kurazumiさん remarked. “High risk, low return.” Like houses, the price is limited to the neighborhood. More difficult cultivation techniques don’t result in higher profits, and often the opposite. Inquiring on some topics over the phone, Kurazumiさん once said to me “百聞は一見に如かず ひゃくぶんはいっけんにしかず (Seeing once is better than hearing a hundred times.) To know Matcha is to be there, in the fields, breathing the dew and feeling the strands of spider web against your knees that bisect the bushes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/13361319-8af3-484c-b119-aae94156ec9f/_DSC0628.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Okumidori (おくみどり)</image:title>
      <image:caption>Okumidori, originally a Sencha cultivar, is a vigorous late-growing cultivar commonly used for Tencha production. Its;’ approachable, round, and balanced flavor has captivated many when tasting stone-ground Matcha for the first time.  Bred in the Shizuoka prefecture and registered in 1974, Okumidori is a common cultivar found in several growing terroirs across Japan. Its’ vigorous growth creates densely packed, shiny, dark green leaves during spring. Okumidori is a delicious, high-yielding cultivar with a more wide-ranging harvesting period than others. Due to its’ late harvest time, farmers often plant Okumidori to “stagger out” their harvests. This allows the shading for Tencha to be developed for a longer period and reduces the pressure on the farmers during the peak of the spring harvest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e362f1bb-38a2-4d8d-a9c2-6e1e95f265b4/Map-Yame.png</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Hoshinomura, Yame, Fukuoka, Japan</image:title>
      <image:caption>With over 600 years of tea growing, Yame is relatively new when compared to Uji’s 800 year history. Despite this, Yame has quickly become one of the finest tea growing regions of the country. This is especially true for Gyokuro, a loose leaf tea that is shaded before harvesting as Tencha (unground Matcha) is. Gyokuro is typically considered the most prestigious category of Japanese tea. Within Yame is a mountain side is known collectively as Oku‑Yame 奥八女, which includes Kurogi, Joyo, Yabe, and Hoshino. Hoshinomura, or village of the stars, sits in the basin with the Hoshino river cutting through it. It is a pristine terroir, with waterfalls, the dense canopy of trees and thick fog. The region also holds official GI documentation for Yame Dentou Hon Gyokuro. Tea in Hoshino is traced at least to the Muromachi period, where it is believed to have arrived from Reiganji temple nearby in Kurogi. By the Meiji Era, a local to the area brought Gyokuro production back from Uji and started production around 1904. Producers in Hoshino-muro focus primarily on Gyokuro, but some do produce Tencha (unground Matcha.) Hoshino-mura also holds the distinction of having the second old Tencha factory in Japan, owned by Kurazumisさん.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/9b939fd7-6c8d-41ab-bef4-20607d70beb3/MSKSHF22OK%2B-%2BMatcha%2BPowder.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b4ed7ece-c37b-4741-ad1f-287667e7181b/MSKSHF22OK%2B-%2BMatcha%2BBowl.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ccfbac0c-3878-41fc-92f0-d782266a8a8d/Matcha+Safety.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Kurazumiさん Hoshino - Ministry of Health, Labor and Welfare</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-matcha-shimizu-kageyama-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751162-27T4557TWISUJJC81KH2/Product+-+Matcha+-+Powder+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751402-PCQAGSM7MPGVKNNAU0OH/Product+-+Matcha+-+Usucha+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c330155a-bd5f-4e6d-80b5-0e4f984dbb34/_DSC2006.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/752df777-97f9-4888-8b72-0578a0c9ba54/_DSC1858.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2e3cec2f-fc00-4d85-b132-88f6f465fb3c/_DSC1848.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f55c2fbf-ebf8-448c-b272-75d77eada65b/Kageyama-Uji-Map.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Shimizuさん Kageyama Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-matcha-yoshida-ogura-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935125765-M1ZWUK5NURDY0LEGO28J/image1.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935137843-I5XO5QYWKAOW73HAOHLB/image3.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d9aab300-cca0-46ef-b5ee-2b049de36a29/Yoshida-2024-01.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - 16-th Generation</image:title>
      <image:caption>Yoshidaさん is a 16th-generation farmer, whose current field is over 200 years old. In addition to cultivating high-grade tea, Yoshidan protects the legacy of Uji tea as a whole. Some other notable achievements or responsibilities of the Yoshida family include: Caring for Japan’s oldest tea garden at Kosanji: Yoshidaさん has the incredible responsibility of managing the oldest tea garden in Japan at the Kosanji Temple (高山寺) in Kyoto, as did his father (15th generation) and grandfather (14th generation.) 20x 1st Place National Tea Competition Wins: The “Superbowl” of Japanese tea is the National Tea competition that’s been continuing for the last 75 years. The Yoshida family has participated in every year’s competition since its inception and holds over 20 first-place titles. Chairman of the Uji Tea Hand-Rolling Preservation Association: In ancient times, tea leaves were rolled by hand. Today commercial tea rolling is done exclusively by machine in Japan. Yoshidaさん presides as chairman of the association to ensure this ancient technique and tradition is not forgotten. In fact, Yoshidaさん’s grandfather's method of hand-rolling tea was certified by the Japanese government as an intangible cultural property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64c53720-d598-43c8-bb07-c9bce8e92f56/image4.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - Yoshidaさん</image:title>
      <image:caption>Few names in Uji carry the weight of Yoshida. The family’s involvement in Uji tea traces back over 400 years - nearly as far back as Tea master Sen no Rikyū elevated the tea ceremony to an art. The history of high-grade Matcha that has made Uji a household word across the world can hardly be separated from the Yoshida family name. Ooika is thrilled to mill Yoshidaさん’s heritage Matcha fresh, right here in the United States. The family hand-picks the tea (known as Tezumi), shades the tea using traditional rice straw (known as Honzu Tana), uses Bamboo rather than metal sorting tools, and even grows their own rice to provide the material for shading.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7fdc70ac-abc8-402d-8f20-7e3f7b3a92c1/samidori.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - Samidori (さみどり)</image:title>
      <image:caption>Samidori (さみどり) is another privately selected tea cultivar.  Mr. Masajiro Koyama selected it from seed-grown trees (known as Zairai) in the 1930s. It has since become a staple in the Kyoto prefecture and a popular cultivar for Tezumi, the traditional hand-picking method. It’s shoots are brightly colored, glossy, and have an excellent fresh fragrance. Its upright shape, together with a wide range of harvesting times, makes it easier for the Chazumi (tea pickers) to go through the tea bushes multiple times, selecting only the best leaves for that day. The Tencha from Samidori produces Matcha with low bitterness, a dark green color, gentle sweetness, and floral undertones. Its deep, clean, and mild umami flavor will make you want to whisk another bowl. High yield and flexible harvest times means this cultivar is quite popular and affordable.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/90441dd8-e870-4433-9641-246123c43c74/image2.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - Yoshida Matcha, and Rice</image:title>
      <image:caption>Just beyond the tea farm is a rice plantation, planted by the Yoshida family. The purpose? To provide the rice straw needed to shade tea. They gave me a bag of brown rice on my visit from the field. Back home in the USA, I made a dish of chazuke—using their rice and their Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - Ogura, Uji, Kyoto, Japan</image:title>
      <image:caption>Kyoto, a core pillar of Japanese culture, is home to the Kozanji temple, located in the northern mountains and one of the earliest areas for tea cultivation in Japan. The seedlings, born from the connection with Zen Buddhism, would crystallize many centuries later in a unique and profound act of intentionality, the Japanese tea ceremony, with many of its roots in the Kyoto prefecture. Uji, south of Kyoto city, eventually became an important production center for Tencha. In our times, Uji is one of the world’s best-known terroirs for Matcha. With the Uji river traversing the area and providing moisture and highly beneficial mists, it held the center of Tencha production in Japan. Moreover, most of the land immediately northwest of Uji, right next to Ogura 小倉町, was home to the largest freshwater body in the prefecture. The Ogura Lake existed until the 30s - 40s when land reclamation converted the area for agricultural use, which benefited from its nutrient-rich soil. While other production areas inside the prefecture have taken the baton in terms of cultivation, the Ujicha 宇治茶 brand remains one of the most recognizable tea brands in Japan. Born from tea processed in Uji, from inside the prefecture and elsewhere. Ogura is considered the birthplace of Gyokuro, although its tea cultivation history extends back even further. Keeping alive the tradition of cultivating tea under straw shading, with reed screens and straw for the roof and bamboo or other logs for pillars. Such is their connection to much earlier times that a 16th-generation family, with Yoshida-san at its forefront, has been tasked with the care of the Kozanji temple tea fields.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/bae7f0c9-4991-4bd9-93ff-b6260f54c96e/Matcha%2BSafety.webp</image:loc>
      <image:title>Shop - Samidori Matcha - Yoshidaさん Ogura Uji - Ministry of Health, Labor and Welfare</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/hattori-saemidori-kurasawa-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1697666725851-RWA06PZ58T9K8WO7HA8F/MSRTKS22SE+-+Hattori+Saemidori+Kurasawa+-+Matcha+Usucha_Web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g</image:title>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/585d9433-47be-415b-ba1c-e83f364d5599/_DSC8306.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688953578183-D2EWOUQQGPPEV5MF9FCS/1+-+Matcha+Powder+-+Hattori+Saemidori.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Saemidori Matcha - Hattoriさん Kurasawa. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/harashima-sayamakaori-yabemura-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1691529223861-N5FA80WLNJXBMUWKULYQ/0+-+Matcha+Powder+-+Harashima+Sayamakaori_web.jpg</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g</image:title>
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    <image:image>
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      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d1a2edcc-be45-4f98-8c00-ce077f6eac1b/_DSC4973.jpg</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fb152d9b-3ec4-4e30-8e46-90426281a125/_DSC5049.jpg</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d13fb767-fa04-4d2b-a216-fafbc87e65e9/_DSC5018.jpg</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/adeac7e2-3b76-48f5-833c-ebb4e19ab2b8/Map-Fukuoka.png</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/af2fb50f-91b6-4778-a08a-d23a9271597f/_DSC4984.jpg</image:loc>
      <image:title>Shop - Sayamakaori Matcha - Harashimaさん Yabemura Yame. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/okumidori-matcha-eshima-yame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1693504723891-P1W7P69EG6NOJUSIKYOM/image5.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/69a7984c-a61e-4247-bd7f-5d4916d63325/image2.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame</image:title>
    </image:image>
    <image:image>
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      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b7dff9d7-4c80-4724-83ad-a047117249b6/image6.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
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      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/adeac7e2-3b76-48f5-833c-ebb4e19ab2b8/Map-Fukuoka.png</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/51d68221-4b75-450c-9c56-92861b6c42fd/image3.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3810cc0a-70f5-4ea4-8846-0dcbaf1e8ded/2023-11-29-YouTube-Eshima-Okumidori-Yame-Matcha.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/374debd7-0425-4fda-9141-f817d236accc/2023-11-29-Email-Eshima-Okumidori-Yame-Matcha.jpg</image:loc>
      <image:title>Shop - Okumidori Barista Matcha - Eshimaさん Yame - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/wild-zairai-matcha-morisaki-wazuka</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698349056456-5DBESE4IA9TEBNGTN7NO/MSCMWK23ZR+-+Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Wild Zairai Matcha - Morisakiさん Wazuka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698349056947-YA7BEIP3LJKUXJ9160YL/MSCMWK23ZR+-+Matcha+Usucha_web.jpg</image:loc>
      <image:title>Shop - Wild Zairai Matcha - Morisakiさん Wazuka. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b541ce53-c97f-4a3a-9cd4-ad2b0c92e5be/Ryo+Tea+Farm.jpg</image:loc>
      <image:title>Shop - Wild Zairai Matcha - Morisakiさん Wazuka. 20g - Zairai (在来)</image:title>
      <image:caption>Zairai (在来) is a term for tea bushes grown from seeds, rather than from clippings (which are cultivar clones.) Zairai (在来) is highly unusual for Japanese tea—especially so for Matcha. There are a few reasons why: First, Zairai (在来) bushes are chaotic and unpredictable. Farmers cannot estimate the correct harvest time, unlike clones, which are consistent from season to season. Being genetically individual, the Zairai (在来) will have different aromas, flavors, yields, and properties. The primary goal of most Matcha manufacturers, excluding the rather unconventional Ooika, is to ensure that a Matcha blend will taste the same from year to year. This is a task made impossible with wild-grown Zairai (在来) bushes. The result is Zairai are usually only kept out of the sentimentality of the farmers who keep them, rather than for large-scale economic reasons. Ooika’s relationship with Morisakiさん has allowed us to commission some wild Zairai bushes on his property to be turned into Tencha (unground Matcha), which we have stone-mill into Matcha in the USA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6ce0d650-815c-4974-a59f-e17bc520ea33/Ryo+Portrait.jpg</image:loc>
      <image:title>Shop - Wild Zairai Matcha - Morisakiさん Wazuka. 20g - Morisakiさん</image:title>
      <image:caption>Tokyo-born, IT/Environmental engineer turned tea farmer, Morisakiさん. Many of the native tea plants, known as Zairai (在来) in his garden are over a century old. This is very uncommon, as old bush trees produce less tea, and are less attractive on the commercial market. Morisakiさん protects them, giving us access to the wild authenticity of the land.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Wild Zairai Matcha - Morisakiさん Wazuka. 20g - Wazuka, Kyoto</image:title>
      <image:caption>Wazuka is a small village south of the Yamashiro region, Kyoto Prefecture. The prefecture, once home to the capital of Japan before the Meiji Restoration, is still one of its most important cultural and traditional cores. Its ties to Matcha find many of its roots inside the prefecture, from temples like Daitokuji or the now-expansive city of Uji, where tea cultivation and its aesthetic practice have lived for centuries. The Yamashiro region holds most of the producing areas in the prefecture, which also is home to the famous Uji city, where most of the tea produced in the prefecture gets processed and sold under one of the most recognizable tea brands in Japan, the Ujicha 宇治茶 brand. The biggest producer in the prefecture is Wazuka, nestled in the valley’s southern valleys of the Yamashiro region. Wazuka, recognized in 2013 as one of the most beautiful villages in Japan, is renowned for its tea production. Although it is a well-known area among tea professionals and aficionados, it remains rather unknown even to some locals in the prefecture. The village is situated in a stretched valley leading to the Kizu River and began producing tea during the Kamakura period. Wazuka is home to approximately 550 hectares of cultivated tea land, which is primarily found on its many steep slopes. The few flat areas are reserved for rice paddies and village buildings. Once a center for Sencha production, Wazuka has become a powerhouse for Tencha since the Meiji period and the subsequent development of Uji city, which pushed tea production to other areas of the prefecture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-shirotake-chashaku-takayama</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698363870221-DCPVR7MIHH0R6OMHCOR2/CSKKIK001+Chashaku+-+White+-+Front_web.jpg</image:loc>
      <image:title>Shop - Kuboさん Shirotake Chashaku Tea Scoop (白竹茶杓)</image:title>
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      <image:title>Shop - Kuboさん Shirotake Chashaku Tea Scoop (白竹茶杓)</image:title>
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      <image:title>Shop - Kuboさん Shirotake Chashaku Tea Scoop (白竹茶杓)</image:title>
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      <image:title>Shop - Kuboさん Shirotake Chashaku Tea Scoop (白竹茶杓) - Make it stand out</image:title>
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      <image:title>Shop - Kuboさん Shirotake Chashaku Tea Scoop (白竹茶杓) - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/gokou-matcha-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1698420401839-9FQ7OLGFW9MQ2LHHBVWT/MSTJSK21GK+-+Tsuji+Gokou+Shirakawa+Matcha+-+Powder_web.jpg</image:loc>
      <image:title>Shop - Gokou Matcha - Tsujiさん Shirakawa Uji</image:title>
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      <image:title>Shop - Gokou Matcha - Tsujiさん Shirakawa Uji</image:title>
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      <image:title>Shop - Gokou Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
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      <image:title>Shop - Gokou Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
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      <image:title>Shop - Gokou Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-matcha-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1700946860102-1Y3V7SAIHNKFP42PGI2B/MSTKSK21SD1+-+Tsuji+Samidori+2021+-+Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji</image:title>
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      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
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      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3f7f4827-972f-4be8-8d89-56f6b948057c/_DSC1569.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2ce0efd7-c9f2-4bc2-8940-dc3e7015cc83/_DSC1560.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1fc4b161-ebe2-4622-83bc-d9cd0c95a069/Map-Uji.png</image:loc>
      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Tsujiさん Shirakawa Uji - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/saemidori-matcha-kuma-joyomachi-yame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1702871440248-40X8U7OEDFMKLITCZEBM/MSKMYF23SE+-+Kuma+Saemidori+Yame+-+Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1702871441304-H7Y64IZXX9GOB5IEJST1/MSKMYF23SE+-+Kuma+Saemidori+Yame+-+Matcha+Usucha_web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/92fd3324-f592-4ed0-874f-e70381055ffe/_DSC8518.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame</image:title>
      <image:caption>2017 - First-place award in Japan’s National Tea Competition in the Gyokuro category</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a2a4ddf9-fd7b-4ef1-9396-eaf2d74bfbc0/_DSC9084.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame - Kumaさん</image:title>
      <image:caption>Joyomachi gained substantial awareness following Kumaさん receiving the highly prestigious first-place award in Japan’s National Tea Competition in the Gyokuro category in 2017. While Yame is in general a newer tea-growing region when compared to Uji, it’s become notable for its exceptionally sweet and rich tea. Kumaさん tends to the tea plants, while his partner Nakataniさん oversees day-to-day operations. The farm is located 350 meters above sea level and originally did not have enough water supply, so a man-made lake was created at Joyomachi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2de53bfa-4b54-4c05-b4cd-d8b859c548e5/_DSC8845.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame - Nakataniさん</image:title>
      <image:caption>The 4th generation granddaughter to a tea farmer, Nakataniさん helps oversee the day-to-day direction of this legendary Yame farm. Before the recent Red Tea Renaissance (known as Koucha) in Japan, the duo started producing red tea about 16 years ago. At at time, red tea in Japan was not popular, and would complain that the prices for red tea were too high. Today, people remark how affordable it is! This is evidence of how much the market has changed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e362f1bb-38a2-4d8d-a9c2-6e1e95f265b4/Map-Yame.png</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame - Joyomachi, Yame, Fukuoka, Japan</image:title>
      <image:caption>Crisp, clean air, surrounded by natural foliage and botanicals. A hill overlooks the field, dropping chestnuts that are picked up by the family of the farmers and turned into delectable sweets. Few places in Japan capture the natural beauty of Joyomachi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1702871440248-40X8U7OEDFMKLITCZEBM/MSKMYF23SE+-+Kuma+Saemidori+Yame+-+Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Kumaさん Joyomachi Yame - 2022 Vintage</image:title>
      <image:caption>Wildflower. Refreshing. Persimmon. Direct and vivid saturation that foams well. Aroma has a touch of Hii, a toasty aroma, that comes from an additional toasting step done with Yamecha (八女茶), or tea from Yame, Fukuoka, Japan. As a dry powder, the savory Nori scent is dominant, which relaxes into sweet dried fruit, nearly persimisson once water is added to the tea. Texturally, the Matcha has a polished broad shoulder, which drapes like damp wool down the edges of the tongue. The flavor is fresh, green, botanical, and politely sweet - characteristic of the Saemidori cultivar itself. It reminds me of wild forested honey. When brewed as Usucha, the experience is refreshing and quenching, packing a lot of complexity. Part of the advantage of Honzu, or Rice straw shading, is the tea plants are kept cooler - thus growing slower with more complexity. This concept of cooler tea plants, growing slower, is not exclusive to Matcha - but is also the case with the most legendary Chinese heirloom teas. Excess heat speeds up the plants’ metabolism, reducing the final complexity. Honzu increases the quality of the Matcha, but at a substantial cost: the labor, time, and expenses to traditionally shade tea with natural materials are vast when compared to the black plastic tarps known as Kanreisha that are typically used.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/asahi-matcha-micro-terroir-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1708448125526-0GACBUV6BF2FMG49SC5G/MSFSGK23UJ+-+Furukawa+Ujihikari+Gokasho+Uji+-++Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - ooika - asahi matcha</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1719856360362-R6SRIXLODETAN2V45Q6W/MSFSGK23UJ%2B-%2BFurukawa%2BUjihikari%2BGokasho%2BUji%2B-%2B%2BMatcha%2BUsucha_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - ooika - asahi matcha</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0955669c-b9a7-4372-9c27-a4bf1888216a/Matcha+Farmer+Uji</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - Redacted</image:title>
      <image:caption>This producer has requested that Ooika not share their details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/0c2024b6-b941-4045-adce-e87f8532a093/Asahi+Matcha</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - ASAHI (あさひ)</image:title>
      <image:caption>An exceptional Tencha cultivar, renowned for its exceptional taste, color, and captivating aroma. Mr. Jinnojo Hirano selected it from a seed-grown field in Kyoto Prefecture in the early 1930s. The Kyoto Prefectural Tea Research Institute released it in 1954. Despite its remarkable qualities, it has never been officially registered as a cultivar. Nonetheless, it has earned the nickname King of Matcha, and it is often showcased in competition teas. Notoriously challenging to cultivate, it has an upright shape, creating a low volume of leaves that adds to its low yield. Asahi performs exceptionally well under shading, with bright green, thin, and long leaves. Honzu shading and meticulous hand-picking result in an exceptional Tencha. Its low-yield characteristics pose a challenge to the tea pickers, the Chazumi, who are paid by weight. According to Sakataさん, 1 kg of freshly picked tea leaves “probably” creates less than 60 grams of final Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4e0c1f3e-0023-402e-9d1c-fa53b1e7f5c4/uji.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - Uji, Kyoto, Japan</image:title>
      <image:caption>No city in Japan holds more relevance to Matcha than Uji City, Kyoto, Japan. Along side the Ujigawa river, nutrients from lake Biwa flow and enrich the sandy, well-draining soil. Morning fog rises above the river diffusing the sun. The end result? An exceptional tea terroir that birthed Matcha itself. Tea in Kyoto began sometime after 1191 when buddhist Monk Eisai returned from China. The first bush was planted in Hakata, Fukuoka, Japan. After about 10 years, the plant was dug-up and moved to Kozan-ji temple in Kyoto, under the care of the monk Myoe. The original tea garden at Kozan-ji still exists today, where it is tended to by the farmer Yoshidaさん. Tea cultivation at Kozan-ji temple became, and eventually spread to other regions within Kyoto. Initially, gambling games were played for the nobility to guess if the tea was Honcha “real tea” from Kozan-ji, or Hicha “fake tea” from anywhere else – including Uji. Over time, tastes changed. Uji city’s tea had such a delicious reputation that soon it was allowed to be considered “Honcha” as well. In the 16th century as Sen no Rikyu entered the stage and began codifying the Japanese tea ceremony, Uji was already a powerhouse in reputation. Matcha itself was developed in Uji, which is a wholly distinct product from “Mo Cha”, or “ground tea” from China. It was in Uji that such as Oishita (grown under shading), and Tencha (steamed, unrolled tea) came to be. Today, Ujicha has become synonymous with excellent Matcha. What many don’t know is that the Ministry of Agriculture, Forestry and Fisheries (MAFF) defines Uji-cha not as tea that is grown in Uji, but rather that is finished there. This makes tea grown in Uji itself exceptionally rare, accounting for less than 0.04% of the Japanese tea industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6546bd5c-827b-479d-a959-27762db7a0cb/matcha+safety.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Micro-Terroir Uji - Ministry of Health, Labor and Welfare</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/ujihikari-matcha-yamazaki-gokasho-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1709610001408-DM79UBKNEUFZFPAPBY33/2024.03.04+-+Yamazaki+Ujihikari+2023+-+Powder.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1709610008129-RA1MVJSVDZDBS13LIU62/2024.03.04+-+Yamazaki+Ujihikari+2023+-+Usucha.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2302d14c-bc70-4014-8125-0d64f6d4370a/Yamazaki-hand-tea-leaves.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yamazakiさん Gokasho Uji - Ujihikari (うじひかり)</image:title>
      <image:caption>When shaded with Tana (a raised shelf), the small, wavy and shiny leaves of Ujihikari exude the captivating yet intriguing sweet aromas: sometimes reminiscent of straw, seaweed, and even rice koji. This distinctive scent is known as “Ooika”, or the “Aroma of Shadows.” Ujihikari has one of the most beautiful expressions of Ooika. This uncommon and highly sought-after cultivar was selected from a Zairai field in 1954 by the Kyoto Tea Research Institute and has been cultivated within Kyoto Prefecture ever since. Its erect shape makes it ideal for handpicking. Ujihikari produces a bright green, mild-umami Matcha, although it has a low production volume. One of the most beautiful characteristics of Ujihikari is its bright green, small, wavy leaves. This is a challenge for tea pickers, who take great care with such small leaves when harvesting the Ujihikari glossy and soft spring leaves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ee32c7e8-9d82-42c8-8b86-5b9c0f57f0c5/Yamazaki-in-tea-field.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yamazakiさん Gokasho Uji - Yamazakiさん</image:title>
      <image:caption>Ooika is thrilled to offer this exceptionally rare and historic Matcha, from the fields of Yamazakiさん in Gokasho Oyagijima, Uji, Kyoto. Every year, Japan holds the annual National Tea Competition (全国茶品評会基本要綱) which judges 7 teas across 8 different categories. This year (2023) marked the 77th year of the competition, held in Yame City, Fukuoka to celebrate the 600th anniversary of tea production in Yame from between 22nd-25th of August. The importance of this event can not be understated. Yamazakiさん was this year’s first-place winner in the first category for the Tencha (Unground Matcha) division for his Ujihikari cultivar, which achieved a perfect score. Through a chance meeting after a conversation with another Uji farmer we source from, we were introduced to Yamazakiさん and enjoyed a bowl of Matcha at his family home. Ooika was allowed to purchase Tencha from the very field that won this year’s first place in the National Tea Competition. Never before has Yamazakiさん’s single-estate Tencha made it to the United States.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yamazakiさん Gokasho Uji - Gokasho, Uji, Kyoto, Japan</image:title>
      <image:caption>Kyoto city has a long-established relationship with tea, with numerous historical and cultural developments. As home to the artistic and intellectual, Japan’s culture and identity was shaped here.  Being a city nestled within mountains and far away from the sea, many essential products needed to be brought into Kyoto from the nearby areas of Lake Biwa, Uji, Kizu, and Tamba-Sasayama.  Traveling monks and merchants would bring tea, the precious cargo from China, where its links to Zen Buddhism – and tea – originated. In fact, Kozanji Temple (north of Uji) was among the first grounds to grow tea in Japan. In that period, cultivation happened mostly inside temples. The Uji area has seen a lot of transformations over the centuries, from hosting Heian aristocrats’ villas in the Heian period to being one of the boat transportation arteries for goods. Together with the Kizu River, they delivered goods to Kyoto and the Kobe-Osaka bay ports, where exports happened.  It also saw the birth of an incipient tea agriculture in the Kamakura period, which developed the shading techniques for Tencha production in the late 16th century. From there, Uji became an unparalleled production area and a highly sought-after terroir for Matcha.  In particular, the Gokasho area, on the east side of the Uji River, is also home to the Manpukiji temple, where monks popularized leaf tea in contrast to powdered tea common in other sects.  The key to Gokasho was its fan-shaped, gently sloped, sandy terrain leading to the Uji River, with some fields still existing just next to the riverbed. The area also benefited from the mists, humidity, and protection of the Uji River.  Most importantly, Gokasho was prime land for the processing facilities and warehouses responsible for producing the highly sought-after tea of Uji and distributing it to the Capital or elsewhere.  Like in other areas of Uji City, the land available for tea cultivation is shrinking as urban expansion continues. Matcha grown in Gokasho is exceptionally rare and both a historical and delicious experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/saemidori-matcha-shimizu-kageyama-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5f37315b-fec8-430b-98f1-6ed52298bcc2/MSSMKU23SE+-+Shimizu+Saemidori+Kageyama+-+Matcha+Powder_web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Shimizuさん Kageyama Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6f3ab12b-a325-47f7-b376-a1276635773f/MSSMKU23SE+-+Shimizu+Saemidori+Kageyama+-+Matcha+Usucha_web.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Shimizuさん Kageyama Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2e3cec2f-fc00-4d85-b132-88f6f465fb3c/_DSC1848.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Shimizuさん Kageyama Uji</image:title>
      <image:caption>2021 - 73rd Kansai Tea Competition First Place 2017 - 70th Kansai Tea Competition First Place 2002 - 1st place at the 55th Kansai Tea Competition 2001 - 54th Kansai Tea Competition First Place 1998 - 51st Kansai Tea Competition First Place 1998 - 52nd National Tea Fair First Prize 1997 - 51st National Tea Fair First Prize 1989 - 42nd Kansai Tea Competition First Place 1988 - 42nd National Tea Fair First Prize 1986 - 40th National Tea Competition 1st Prize 1986 - 39th Kansai Tea Competition First Place 1985 - 38th Kansai Tea Competition First Place</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c330155a-bd5f-4e6d-80b5-0e4f984dbb34/_DSC2006.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Shimizuさん Kageyama Uji - Shimizuさん</image:title>
      <image:caption>9th-generation Uji farmer, and one of his 10th-generation sons holding a framed photo of the late 8th generation. Shimizuさん and his two sons have been helping preserve Uji tea culture, where they maintain multiple fields across the township. The family participates in traditional cultivation techniques such as hand-picking and rice-straw shading. These techniques are becoming increasingly rare. Ooika is thrilled to continue supporting this family, and Uji as a whole, by milling their single-origin Matcha fresh in the United States.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Saemidori Matcha - Shimizuさん Kageyama Uji - Kageyama, Uji, Kyoto, Japan</image:title>
      <image:caption>The available land in Uji shrinks every decade, as more public roads and infrastructure increases. We can see two of Shimizuさん’s fields from above, bisected by a new road. To the west, his rice straw-covered Asahi. To the west, Kanreisha's black tarp covered Samidori.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-matcha-sakata-hamadai-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/67411920-721f-4eb8-802d-7cbfc2da41c7/2025.02.03+-+Sakata+Samidori+2024+-+Matcha+Powder+web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/261a72bb-4e43-450e-8851-10d721818198/2025.02.03+-+Sakata+Samidori+2024+-+Usucha+-+web.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2a76630f-4fbc-4c2e-9e06-a568040f3df3/2025-03-02-Samidori-Sakata-2024-Tencha-Broth-low.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5f3f96ad-d655-4ac6-a158-3a8185555e1b/2025-03-02-Samidori-Sakata-2024-Tencha-Net-Low.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/df489190-8132-4818-9a37-2a12c9439e0c/_DSC0815.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji</image:title>
      <image:caption>Sakataさん is a highly distinguished farmer, with numerous awards and competition placements. Below is a selected, and non-exhaustive list. First Prize, Minister of Agriculture, Forestry and Fisheries Award, 68th Kansai Tea Fair, Tencha category. The 75th National Tea Fair, Heavenly Green Tea Category  Minister of Agriculture, Forestry and Fisheries Award The 39th Kyoto Prefecture Tea Fair, Tencha Category  1st Prize, Minister of Agriculture, Forestry and Fisheries Award First Prize, Minister of Agriculture, Forestry and Fisheries Award in the category of hand-picked mature trees at the 2022 Kyoto Prefecture Superior Tea Plantation Fair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/743a9063-f02e-4a03-8b0a-b1df56024871/2025-03-02-Samidori-Sakata-Tencha.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji - SAMIDORI (さみどり)</image:title>
      <image:caption>Samidori is another privately selected tea cultivar.  Mr. Masajiro Koyama selected it from seed-grown trees, known as Zairai, in the 1930s. It has become a staple in the Kyoto prefecture and a popular cultivar for Tezumi, the traditional hand-picking method. Its shoots are brightly coloured, glossy, and have an excellent fresh fragrance. Its upright shape, together with a wide range of harvesting times, makes it easier for the chazumi, the tea pickers, to go through the tea bushes multiple times, selecting only the best leaves for that day. The Tencha from Samidori produces Matcha with low bitterness, a dark green color, gentle sweetness, and floral undertones. Its deep, clean, and mild umami flavor will make you want to whisk another bowl.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c1d6a0c4-5218-4882-bc03-a26c4554a8ea/_DSC0717.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji - Sakataさん</image:title>
      <image:caption>A 5th generation farmer, Sakataさん has already passed some of the responsibilities of his farm to his son, such as maintaining the reed-straw shading. The family uses the late 4th generation tea factory which was built by the man over 60 years ago. Their cheerfulness may seem to subvert their seriousness. Sakataさん is one of Japan’s most highly awarded Tencha (unground Matcha) producers in the country. His knowledge is only equaled by his kindness.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji - Hamadai Basin, Uji, Kyoto, Japan</image:title>
      <image:caption>The famous Nagare-Bashi “flow away bridge” which appears in a great deal of Japanese media is located here as well - though it was recently damaged in a Typhoon. Much to say about the bridge itself, but for now let’s focus on the Matcha! The Basin itself has been used for cultivating tea for over 350 years. That tradition is carried on today by the Sakata family. “Hama-cha” has been valued highly and used as a source of high-quality Uji matcha for more than 350 years. A Suitable Terroir The region itself produces excellent tea for many reasons. Firstly, the fog from the river acts as a natural diffuser from the sun. The river feeds nutrients to the plants, which grow in sandy soil (appropriate for draining, which is good for the tea plants.) In the dryer and hot months, the cooling water is present even if water becomes less available (and thus more expensive for other farmers with less direct access.) Tea plants prefer slightly acidic soil. Typically, synthetic chemicals are used to achieve this - though Sakataさん instead uses natural methods (such as human-grade food products) to achieve acidity. In fact, Sakata once said to me that the region, in its 350 years, has not once used synthetic materials. For those interested in more natural Matcha, this point would be compelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712942493468-EBO6NVQKJCZWRJQ4RGXE/2024.04.12+-+Sakata+Saemidori+2023+-+Powder.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Sakataさん Hamadai Uji - 2023 Vintage</image:title>
      <image:caption>Sweet. Airy. Toasted Corn. A light, airy, and wonderfully sweet Matcha that evokes air-popped corn. From the pristine Hamadai basin where no synthetic chemicals have ever been used.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/nishide-okumidori-uji-matcha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712945961361-UW4S1NRGEWK0X3JU2CZW/2024.04.12+-+Nishide+Okumidori+2023+-+Powder.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1712945961421-LJKELLT9IB9L31YY59JQ/2024.04.12+-+Nishide+Okumidori+-+2023+-+Usucha.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8908e2de-2ffb-401c-8177-829ba9861830/_DSC5961.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a258a711-bdbb-420c-bc21-d5550d6479ef/_DSC5942.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4f48d551-f306-425e-aa03-6e3c3e18467d/_DSC6049.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6e70d7af-8122-4ca6-963d-59cf31d9ebdd/_DSC6056.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Nishideさん Uji. 20g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/asahi-matcha-sakata-hamadai-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1717366039055-3TEGUWBG5N2NJ6EWBB9B/MSSKUK23AS1+-+Matcha+Powder.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1717366053530-ZPSZ6XIITD4MN5FPOX2J/MSSKUK23AS1+-+Usucha.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ffd8e9bb-7b9e-4916-947d-c304734c2b8d/_DSC0815.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji</image:title>
      <image:caption>Sakataさん is a highly distinguished farmer, with numerous awards and competition placements. Below is a selected, and non-exhaustive list. First Prize, Minister of Agriculture, Forestry and Fisheries Award, 68th Kansai Tea Fair, Tencha category. The 75th National Tea Fair, Heavenly Green Tea Category, Minister of Agriculture, Forestry and Fisheries Award The 39th Kyoto Prefecture Tea Fair, Tencha Category, 1st Prize, Minister of Agriculture, Forestry and Fisheries Award First Prize, Minister of Agriculture, Forestry and Fisheries Award in the category of hand-picked mature trees at the 2022 Kyoto Prefecture Superior Tea Plantation Fair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/be221546-7a28-4f6a-b90f-19a1c0a86c5d/_DSC9769+copy.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji - Asahi</image:title>
      <image:caption>One of the most fine cultivars for the production of quality Matcha, Asahi is notoriously difficult to cultivate. Excellent Matcha is made from unground tea leaves that can survive heavy shading while remaining thin and soft. Asahi fits the bill on all three counts. However, the bush has a shallow root structure and low volume potential, making it a fickle cultivar to harvest and keep healthy.  Tea pickers, known as Chazumi, are paid by weight. Due to the low volume of the Asahi bush, this can be challenging.  According to Sakataさん, 1 kg of freshly picked tea leaves “probably” creates less than 60 grams of final Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6b368070-3e19-4222-bd9e-64d5edeade16/_DSC8723+copy.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji - Sakataさん</image:title>
      <image:caption>A 5th generation farmer from Hamadai, Uji, Kyoto—one of the richest and most renowned terroirs within Japan.  Sakataさん is joined by his son, the 6th generation who has taken on the responsibility of providing Honzu (traditional bamboo and rice straw) shading for the farm. Multiple award-holding, including first prizes in the highly competitive National Tea Competition, Kansai Tea Fair, Kyoto Tea Fair, and more. Sakataさん uses his own tea factory which is only active for three weeks a year, built over 60 years ago by his grandfather (3rd generation.)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Asahi Matcha - Sakataさん Hamadai Uji - Hamadai Basin</image:title>
      <image:caption>Hamadai is a riverbed along the Kizu River (木津川) in Uji, with a 350-year history of cultivation. Sakataさん has told me that the terroir has never used chemicals of any kind, which makes the terroir fairly traditional. Hamadai is within Uji, making Hamadai an Uji-microterroir. Due to its geographically minuscule size, Hamadai is rather rare and exceptional—and Ooika is deeply grateful to Sakataさん for sharing such precious material with us. Tea that comes from Hamadai is known as Hamacha (Hama Tea.) The site is also fairly famous in Japanese media, as it’s the location of the Nagare-Bashi (Flow-away) Bridge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/asahi-matcha-shimizu-kageyama-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751162-27T4557TWISUJJC81KH2/Product+-+Matcha+-+Powder+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1672310751402-PCQAGSM7MPGVKNNAU0OH/Product+-+Matcha+-+Usucha+-+Tsujiki+-+Asahi+-+2021_web.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4b8b67ec-e524-4da5-8fcd-4d202d7e412d/Shimizu+Matcha</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Shimizuさん</image:title>
      <image:caption>With over 24 generations in Uji, and 9 generations of tea Farmers, Shimizuさん is one of the most well regarded farmers in the country.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1d4867b6-41ee-4945-ae59-ade45b37b59a/Asahi+Cultivar+Matcha</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - ASAHI (あさひ)</image:title>
      <image:caption>An exceptional Tencha cultivar, renowned for its exceptional taste, color, and captivating aroma. Mr. Jinnojo Hirano selected it from a seed-grown field in Kyoto Prefecture in the early 1930s. The Kyoto Prefectural Tea Research Institute released it in 1954. Despite its remarkable qualities, it has never been officially registered as a cultivar. Nonetheless, it has earned the nickname King of Matcha, and it is often showcased in competition teas. Notoriously challenging to cultivate, it has an upright shape, creating a low volume of leaves that adds to its low yield. Asahi performs exceptionally well under shading, with bright green, thin, and long leaves. Honzu shading and meticulous hand-picking result in an exceptional Tencha. Its low-yield characteristics pose a challenge to the tea pickers, the Chazumi, who are paid by weight. According to Sakataさん, 1 kg of freshly picked tea leaves “probably” creates less than 60 grams of final Matcha.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b5703887-c959-4777-9072-8316cb65482a/Kageyama+Uji</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Kageyama, Uji, Kyoto, Japan</image:title>
      <image:caption>The rich tea tradition of Kyoto Prefecture has its roots in the Kamakura period, with origins that extend even further back in history. Since then, the prefecture has embraced and woven tea into its core identity, spreading its cultivation to many areas. Over the centuries, tea has lived in zen monasteries and ritual offerings to tea guessing games known as Tocha 闘茶 and crystallizing in the now-known Japanese tea ceremony for both Matcha and Sencha, whose production happened in Uji, south of the at-the-time capital of Japan, Kyoto. The fame of Uji tea spread out from the Muromachi period, with its many cultural developments, which set the framework of what would become the foundations of the Japanese tea ceremony. Uji City is located in the southern part of Kyoto Prefecture, in the Yamashiro region, an area known for its temperature swings between day and night. This temperature gradient is in part responsible for the aroma development of the tea plant, with other famous tea-producing regions sharing traits with those of some of Uji's terroirs. Kageyama, part of Uji City, is located east of Ogura, which was home until the 1930s to the largest freshwater body of the prefecture. Kageyama, just in between the Ogura Lake and the Uji River, benefited from the aforementioned temperature swings, with beneficial mists originating from those water bodies, which also play a key role as temperature regulators and keeping frost at bay in many cases. The ever-shining available land in Uji makes tea cultivation in Kageyama extremely rare. Shimizu-san, with its fields at the heart of Kageyama, keeps the traditional rice straw cultivation alive just next door to much of the infrastructure of Uji City. A unique terroir still connects to tradition and the taste of the once-sprawling tea cultivation in the area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2204b249-b7dc-4030-98c2-8be175bd759f/Matcha+Safety+Standards</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Ministry of Health, Labor and Welfare</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c330155a-bd5f-4e6d-80b5-0e4f984dbb34/_DSC2006.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/752df777-97f9-4888-8b72-0578a0c9ba54/_DSC1858.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2e3cec2f-fc00-4d85-b132-88f6f465fb3c/_DSC1848.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f55c2fbf-ebf8-448c-b272-75d77eada65b/Kageyama-Uji-Map.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Shimizuさん Kageyama Uji. 10g - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/houjicha-tsuji-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1719076433122-VVNZMHM1N4ZIQ5F3BBR8/Houjicha+Powder.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1719076701591-9IAE8HTORWTPNGGK8D18/Houjicha-Latte.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1719076378588-XZCZKNC1KJEE0H5EKHNP/Houjicha+Powder.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/df34d647-d6fb-47f3-a798-0901a900d0ab/_DSC1553.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairma Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji - Tsujiさん</image:title>
      <image:caption>Tsujiさん and his son continue the legacy of exceptional preserving heritage Matcha in Shirakawa, Uji, Kyoto, Japan. This region has been actively used for tea cultivation from the Edo period of Japan (1603 - 1868) Tsujiさん’s fields reach up the mountains terroir of Shirakawa, Uji— overlooking the city of Kyoto the far distances. The air is crisp and fine, and the soil is suitable, for growing exceptional Tencha (unground Matcha.) Working with his son, the pair continues to push Japanese tea cultivation into the future. Ooika is thrilled to be part of that journey, as we proudly serve Tsuji’s Houjicha at Ooika, Lawrenceville New Jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji - Shirakawa, Uji</image:title>
      <image:caption>800 years ago, Japanese monks first brought tea plants to Japan and decided that here would be the most suitable place to grow tea. Today, Uji has become a household name for authentic Matcha across the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7281d621-ef90-443c-9462-c5c6d2da2c92/Matcha+Safety.jpg</image:loc>
      <image:title>Shop - Houjicha - Tsujiさん Uji - Ministry of Health, Labor and Welfare (MHLW) Requirements</image:title>
      <image:caption>Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/competition-ujihikari-matcha-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1722636369315-P1YED9UWEW3VEVNXRM38/MSTKSK23UJC+-+Tsuji+Competition+Ujihikari+Shirakawa+Matcha+-+Matcha+Powder.jpg</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1722636380521-UO3GISIES8Q2LVV00JBF/MSTKSK23UJC+-+Tsuji+Competition+Ujihikari+Shirakawa+Matcha+-+Usucha.jpg</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairman Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/be221546-7a28-4f6a-b90f-19a1c0a86c5d/_DSC9769+copy.jpg</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji - Ujihikari (うじひかり)</image:title>
      <image:caption>Ujihikari is a striking cultivar that originated from Uji, Kyoto, Japan in the mid-1950s. The cultivar has a characteristic bright and forward flavor. It can be challenging to identify the type of tea plant when you’re in the tea fields—as they all look, well, like tea plants… Ujihikari is the exception, due to the undulating leaves which ripple like waves of the ocean.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji - Tsujiさん</image:title>
      <image:caption>Tsujiさん holds multiple tea awards including the highly coveted Prime Minister’s Award for Agriculture in 2017.  Tsujiさん’s expertise has resulted in his teas having the highest level of L-Theanine among any of the producers in the country. L-Theanine is an amino acid that contributes both to the savory taste in Matcha, as well as many of the calm-inducing psychoactive effects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Competition Ujihikari Matcha - Tsujiさん Shirakawa Uji - Shirakawa, uji, kyoto, japan</image:title>
      <image:caption>For Matcha, no Terroir in the world exceeds Uji. Despite having worldwide recognition, the actual quantity of tea from Uji is impossibly small, and shrinking every year as development continues.  And in fact, the total demand for Uji Matcha far exceeds the supply, by orders of magnitude. Most Matcha labeled as being from “Uji” is not grown in Uji, but rather packaged there. A subtle distinction is made in Japan by saying “Cha No Uji (茶の宇治)” versus “Ujicha (宇治茶.)” Cha No Uji (茶の宇治) literally translates as “Tea from/of Uji”, versus just “Uji tea.” This Competition Ujihikari is grown in Uji. It is exceptionally rare Cha No Uji (茶の宇治.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/shiro-take-chasen-100-tines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/f32cf53c-4662-4df8-8f6e-a29676fb0bd4/_DSC2386.jpg</image:loc>
      <image:title>Shop - Shiro Take Chasen Matcha Whisk (100 Tines 百本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/676bd6dd-2fa3-44dd-8e95-7d0c60b67299/_DSC2387.jpg</image:loc>
      <image:title>Shop - Shiro Take Chasen Matcha Whisk (100 Tines 百本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/50394890-fcf3-4889-9419-cb44bd6dfd3d/_DSC2388.jpg</image:loc>
      <image:title>Shop - Shiro Take Chasen Matcha Whisk (100 Tines 百本立)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/okumidori-matcha-yoshida-ogura-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935137843-I5XO5QYWKAOW73HAOHLB/image3.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935125765-M1ZWUK5NURDY0LEGO28J/image1.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d9aab300-cca0-46ef-b5ee-2b049de36a29/Yoshida-2024-01.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g - 16-th Generation</image:title>
      <image:caption>Yoshidaさん is a 16th-generation farmer, whose current field is over 200 years old. In addition to cultivating high-grade tea, Yoshidan protects the legacy of Uji tea as a whole. Some other notable achievements or responsibilities of the Yoshida family include: Caring for Japan’s oldest tea garden at Kosanji: Yoshidaさん has the incredible responsibility of managing the oldest tea garden in Japan at the Kosanji Temple (高山寺) in Kyoto, as did his father (15th generation) and grandfather (14th generation.) 20x 1st Place National Tea Competition Wins: The “Superbowl” of Japanese tea is the National Tea competition that’s been continuing for the last 75 years. The Yoshida family has participated in every year’s competition since its inception and holds over 20 first-place titles. Chairman of the Uji Tea Hand-Rolling Preservation Association: In ancient times, tea leaves were rolled by hand. Today commercial tea rolling is done exclusively by machine in Japan. Yoshidaさん presides as chairman of the association to ensure this ancient technique and tradition is not forgotten. In fact, Yoshidaさん’s grandfather's method of hand-rolling tea was certified by the Japanese government as an intangible cultural property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64c53720-d598-43c8-bb07-c9bce8e92f56/image4.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g - Yoshidaさん</image:title>
      <image:caption>Few names in Uji carry the weight of Yoshida. The family’s involvement in Uji tea traces back over 400 years - nearly as far back as Tea master Sen no Rikyū elevated the tea ceremony to an art. The history of high-grade Matcha that has made Uji a household word across the world can hardly be separated from the Yoshida family name. Ooika is thrilled to mill Yoshidaさん’s heritage Matcha fresh, right here in the United States. The family hand-picks the tea (known as Tezumi), shades the tea using traditional rice straw (known as Honzu Tana), uses Bamboo rather than metal sorting tools, and even grows their own rice to provide the material for shading.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/90441dd8-e870-4433-9641-246123c43c74/image2.jpg</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g - Yoshida Matcha, and Rice</image:title>
      <image:caption>Just beyond the tea farm is a rice plantation, planted by the Yoshida family. The purpose? To provide the rice straw needed to shade tea. They gave me a bag of brown rice on my visit from the field. Back home in the USA, I made a dish of chazuke—using their rice and their Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Okumidori Matcha - Yoshidaさん Ogura Uji. 20g - Ogura, Uji, Kyoto, Japan</image:title>
      <image:caption>Yoshidaさん’s farm is fed by the nearby nutrient-rich Uji River. The mists from the river produce an excellent natural shade that increases the savory notes in the Matcha. The water of this river nourished the very tea leaves that are now in the bag he holds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kinpaku-competition-asahi-matcha-2023-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a7be938b-455c-444d-997d-a7769255b615/gold+-+powder.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e2650841-21f1-4e84-8b9c-9053588cc5d1/gold+-+usucha.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/49a852a1-0cce-47ae-9c77-bb549c6235d5/bowl.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairman Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/be221546-7a28-4f6a-b90f-19a1c0a86c5d/_DSC9769+copy.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Asahi (あさひ)</image:title>
      <image:caption>An exceptional Tencha cultivar, renowned for its deep taste, color, and captivating aroma. Uji’s Jinnojo Hiranoさん selected it from a seed-grown field (known as Zairai) in Kyoto Prefecture in the early 1930s. The Kyoto Prefectural Tea Research Institute released it in 1954. Despite its remarkable qualities, it has never been officially registered as a cultivar. Nonetheless, it has earned the nickname King of Matcha, and it is often showcased in competition teas. Notoriously challenging to cultivate, it has an upright shape, creating a low volume of leaves that adds to its low yield. Asahi performs exceptionally well under shading, with bright green, thin, and long leaves. Honzu shading and meticulous hand-picking result in an exceptional Tencha. Its low-yield characteristics pose a challenge to the tea pickers, the Chazumi, who are paid by weight. According to Sakataさん, 1 kg of freshly picked tea leaves “probably” creates less than 60 grams of final Matcha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Tsujiさん</image:title>
      <image:caption>Tsujiさん holds multiple tea awards including the highly coveted Prime Minister’s Award for Agriculture in 2017.  Tsujiさん’s expertise has resulted in his teas having the highest level of L-Theanine among any of the producers in the country. L-Theanine is an amino acid that contributes both to the savory taste in Matcha, as well as many of the calm-inducing psychoactive effects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Kinpaku Competition Asahi Matcha 2023 - Tsujiさん Shirakawa Uji - Shirakawa, uji, kyoto, japan</image:title>
      <image:caption>For Matcha, no Terroir in the world exceeds Uji. Despite having worldwide recognition, the actual quantity of tea from Uji is impossibly small, and shrinking every year as development continues.  And in fact, the total demand for Uji Matcha far exceeds the supply, by orders of magnitude. Most Matcha labeled as being from “Uji” is not grown in Uji, but rather packaged there. A subtle distinction is made in Japan by saying “Cha No Uji (茶の宇治)” versus “Ujicha (宇治茶.)” Cha No Uji (茶の宇治) literally translates as “Tea from/of Uji”, versus just “Uji tea.” This Competition Ujihikari is grown in Uji. It is exceptionally rare Cha No Uji (茶の宇治.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/shibuta-bizen-silver-decorated-teapot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/680bca75-4cde-4a8b-aa1a-0de513251919/_DSC1342.jpg</image:loc>
      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Bizen Silver Decorated Kyūsu (急須) Teapot (備前銀彩急須) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/shibuta-bizen-kiln-transformed-sake-cup</loc>
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    <lastmod>2025-08-22</lastmod>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Bizen Kiln-transformed Sake Cup (備前窯変酒盞) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
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    <loc>https://ooika.co/shop/p/shibuta-bizen-silver-geometric-tin-sake-cup</loc>
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    <lastmod>2025-08-22</lastmod>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Bizen Silver Geometric Tin Sake Cup (備前銀彩錫酒盞) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/black-bizen-kiln-transformed-tin-sake-cup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞)</image:title>
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    <image:image>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/66437d4b-9741-4831-a568-233e32e54909/bizen.jpg</image:loc>
      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
  </url>
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    <loc>https://ooika.co/shop/p/black-bizen-kiln-transformed-tin-sake-cup-6f5mw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy)</image:title>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy)</image:title>
    </image:image>
    <image:image>
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      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a215e585-2b6f-45a1-b15b-15a6167684b3/_DSC1354+copy.jpg</image:loc>
      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/66437d4b-9741-4831-a568-233e32e54909/bizen.jpg</image:loc>
      <image:title>Shop - Shibutaさん Black Bizen Kiln-transformed Tin Sake Cup (黒備前窯変錫酒盞) (Copy) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/petite-bizen-silver-decorated-teapot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e24f7e0f-a787-4397-823a-50739f959337/KS-SB-IO-002+-+001.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7e8a2060-9186-425c-a69e-8c8d9bc9a9fc/KS-SB-IO-002+-+004.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/146a88eb-1d8b-4465-972e-fd3683b322e1/KS-SB-IO-002+-+002.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2e010fbd-8804-432a-b9b6-eea5a29ad216/KS-SB-IO-002+-+003.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/cde2e41c-bb08-4f40-9586-a77fc87dea9d/KS-SB-IO-002+-+005.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須)</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/680bca75-4cde-4a8b-aa1a-0de513251919/_DSC1342.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須) - SHIBUTAさん’s Artist Statement</image:title>
      <image:caption>Our lives are deeply intertwined with nature, and my creations are born from this observation. Bizenyaki is a ceramic art that consists of four natural elements: earth, fire, water, and wind. Understanding the characteristics of these four elements, and working in harmony with them, is the essence of my creative process. My focus includes dichotomies: between Japan and the West, Light and Shadow, Tradition and Modernity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a215e585-2b6f-45a1-b15b-15a6167684b3/_DSC1354+copy.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須) - Bizen Clay &amp; Anagama firing</image:title>
      <image:caption>Shibutaさん uses local Bizen clay, which he digs and ages within Imbe, Okayama, Japan. Handling of the claw determines the final texture and color of the work. Firing is then done in a long tunnel kiln known as an Anagama (穴窯.) Natural factors, such as the weather, season, wood type and more determine the ultimate look of the pottery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/66437d4b-9741-4831-a568-233e32e54909/bizen.jpg</image:loc>
      <image:title>Shop - Shibutaさん Petite Bizen Silver Decorated Teapot (備前銀彩急須) - IMBE, JAPAN</image:title>
      <image:caption>In 1948, Japanese ceramic scholar Fujio Koyama identified six historic kilns of great importance to Japan’s ceramic heritage: Bizen, Shigaraki, Seto, Tokoname, Echizen, and Tamba. Each of these kilns has over 1,000 years of history and is collectively known as the Rokkoyo (六古窯), or "Six Ancient Kilns." In 2017, they were officially designated as Japanese Heritage sites. Imbe, the birthplace of Bizen pottery, preserves traditional techniques, especially Yakishime—unglazed pottery that is fired for several days to weeks at high temperatures. The distinctive patterns and colors of Bizen pottery are the result of natural chemical reactions between the wood ash, clay, and intense heat. These reactions can produce earthy reds, yellows, blacks, and even occasional hints of the highly prized and rare blue. While contemporary Bizen artists often explore new designs, forms, and techniques to push the art form forward, they do so with a profound respect for the traditions that have upheld Bizen’s status as one of the esteemed Rokkoyo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/samidori-matcha-yamazaki-gokasho-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/705b7876-e1f1-4a66-b489-34e83a191e83/MSYZUK24SM+Samidori+Matcha+-+Yamazaki%E3%81%95%E3%82%93+Gokasho+2024+-+Powder.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c19057f7-08f8-4ab3-81b1-576d24de13ba/MSYZUK24SM+Samidori+Matcha+-+Yamazaki%E3%81%95%E3%82%93+Gokasho+2024+-+Usucha.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2302d14c-bc70-4014-8125-0d64f6d4370a/Yamazaki-hand-tea-leaves.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yamazakiさん Gokasho Uji - Samidori (さみどり)</image:title>
      <image:caption>Samidori (さみどり) is another privately selected tea cultivar.  Mr. Masajiro Koyama selected it from seed-grown trees (known as Zairai) in the 1930s. It has since become a staple in the Kyoto prefecture and a popular cultivar for Tezumi, the traditional hand-picking method. It’s shoots are brightly colored, glossy, and have an excellent fresh fragrance. Its upright shape, together with a wide range of harvesting times, makes it easier for the Chazumi (tea pickers) to go through the tea bushes multiple times, selecting only the best leaves for that day. The Tencha from Samidori produces Matcha with low bitterness, a dark green color, gentle sweetness, and floral undertones. Its deep, clean, and mild umami flavor will make you want to whisk another bowl. High yield and flexible harvest times means this cultivar is quite popular and affordable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ee32c7e8-9d82-42c8-8b86-5b9c0f57f0c5/Yamazaki-in-tea-field.jpg</image:loc>
      <image:title>Shop - Samidori Matcha - Yamazakiさん Gokasho Uji - Yamazakiさん</image:title>
      <image:caption>Ooika is thrilled to offer this exceptionally rare and historic Matcha, from the fields of Yamazakiさん in Gokasho Oyagijima, Uji, Kyoto. Every year, Japan holds the annual National Tea Competition (全国茶品評会基本要綱) which judges 7 teas across 8 different categories. This year (2023) marked the 77th year of the competition, held in Yame City, Fukuoka to celebrate the 600th anniversary of tea production in Yame from between 22nd-25th of August. The importance of this event can not be understated. Yamazakiさん was this year’s first-place winner in the first category for the Tencha (Unground Matcha) division for his Ujihikari cultivar, which achieved a perfect score. Through a chance meeting after a conversation with another Uji farmer we source from, we were introduced to Yamazakiさん and enjoyed a bowl of Matcha at his family home. Ooika was allowed to purchase Tencha from the very field that won this year’s first place in the National Tea Competition. Never before has Yamazakiさん’s single-estate Tencha made it to the United States.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Samidori Matcha - Yamazakiさん Gokasho Uji - Gokasho, Uji, Kyoto, Japan</image:title>
      <image:caption>Located within Uji City, Gokasho sits along the Uji river, fed from lake Biwa, Gokasho holds the incredible distinction as the “birthplace” of Uji tea. Sandy soil conditions result in excellent drainage which is necessary for the Camellia Sinensis plant. The soil is so well drained that larger amounts of fertilizers (which are expensive) are used, as they easily are drained away. Further more, the river brings in nutrients, humidity, and natural fogs that help shade the tea bushes. Like with all of Uji City, the land available for tea production and cultivation is highly limited, and reduces over time as urbanization continues. Thus, enjoying Matcha grown in Gokasho is exceptionally rare and something all tea lovers should experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-chasen-80</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b3368ff-4b44-4166-89f3-3744a2b1626c/_DSC1243.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/212f192a-5f38-4ceb-8e5b-e0aedb1fc2c1/_DSC1242.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a7fbf146-32d9-4f19-bafc-37a64cda973e/_DSC1244.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec3f9481-dd23-4fa9-a952-173c8483e6ca/_DSC6579.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (80 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/472a6631-4002-4684-b949-927345823db7/ooika+-+kubo+chasen+takayama</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (80 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-chrstimas-chasen-kj7lz-dxkbr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/212f192a-5f38-4ceb-8e5b-e0aedb1fc2c1/_DSC1242.jpg</image:loc>
      <image:title>Shop - Kuboさん Christmas Chasen (80 Tines 本立) (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a7fbf146-32d9-4f19-bafc-37a64cda973e/_DSC1244.jpg</image:loc>
      <image:title>Shop - Kuboさん Christmas Chasen (80 Tines 本立) (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/3b3368ff-4b44-4166-89f3-3744a2b1626c/_DSC1243.jpg</image:loc>
      <image:title>Shop - Kuboさん Christmas Chasen (80 Tines 本立) (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec3f9481-dd23-4fa9-a952-173c8483e6ca/_DSC6579.jpg</image:loc>
      <image:title>Shop - Kuboさん Christmas Chasen (80 Tines 本立) (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/472a6631-4002-4684-b949-927345823db7/ooika+-+kubo+chasen+takayama</image:loc>
      <image:title>Shop - Kuboさん Christmas Chasen (80 Tines 本立) (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-black-chasen-80</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4569f3c9-2a2f-4498-9d55-2249286197b4/_DSC1239.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama Black Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64184693-c338-4082-8f0a-afb872a1e4ba/_DSC1237.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama Black Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/244e165f-b2e5-4362-9517-5cade7ab39ea/_DSC1241.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama Black Bamboo Chasen (80 Tines 本立)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec3f9481-dd23-4fa9-a952-173c8483e6ca/_DSC6579.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama Black Bamboo Chasen (80 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/472a6631-4002-4684-b949-927345823db7/ooika+-+kubo+chasen+takayama</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama Black Bamboo Chasen (80 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/asahi-matcha-yamazaki-gokasho-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1709610008129-RA1MVJSVDZDBS13LIU62/2024.03.04+-+Yamazaki+Ujihikari+2023+-+Usucha.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1709610001408-DM79UBKNEUFZFPAPBY33/2024.03.04+-+Yamazaki+Ujihikari+2023+-+Powder.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Yamazakiさん Gokasho Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2302d14c-bc70-4014-8125-0d64f6d4370a/Yamazaki-hand-tea-leaves.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Yamazakiさん Gokasho Uji - Ujihikari (うじひかり)</image:title>
      <image:caption>When shaded with Tana (a raised shelf), the small, wavy and shiny leaves of Ujihikari exude the captivating yet intriguing sweet aromas: sometimes reminiscent of straw, seaweed, and even rice koji. This distinctive scent is known as “Ooika”, or the “Aroma of Shadows.” Ujihikari has one of the most beautiful expressions of Ooika. This uncommon and highly sought-after cultivar was selected from a Zairai field in 1954 by the Kyoto Tea Research Institute and has been cultivated within Kyoto Prefecture ever since. Its erect shape makes it ideal for handpicking. Ujihikari produces a bright green, mild-umami Matcha, although it has a low production volume. One of the most beautiful characteristics of Ujihikari is its bright green, small, wavy leaves. This is a challenge for tea pickers, who take great care with such small leaves when harvesting the Ujihikari glossy and soft spring leaves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ee32c7e8-9d82-42c8-8b86-5b9c0f57f0c5/Yamazaki-in-tea-field.jpg</image:loc>
      <image:title>Shop - Asahi Matcha - Yamazakiさん Gokasho Uji - Yamazakiさん</image:title>
      <image:caption>Ooika is thrilled to offer this exceptionally rare and historic Matcha, from the fields of Yamazakiさん in Gokasho Oyagijima, Uji, Kyoto. Every year, Japan holds the annual National Tea Competition (全国茶品評会基本要綱) which judges 7 teas across 8 different categories. This year (2023) marked the 77th year of the competition, held in Yame City, Fukuoka to celebrate the 600th anniversary of tea production in Yame from between 22nd-25th of August. The importance of this event can not be understated. Yamazakiさん was this year’s first-place winner in the first category for the Tencha (Unground Matcha) division for his Ujihikari cultivar, which achieved a perfect score. Through a chance meeting after a conversation with another Uji farmer we source from, we were introduced to Yamazakiさん and enjoyed a bowl of Matcha at his family home. Ooika was allowed to purchase Tencha from the very field that won this year’s first place in the National Tea Competition. Never before has Yamazakiさん’s single-estate Tencha made it to the United States.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Asahi Matcha - Yamazakiさん Gokasho Uji - Gokasho, Uji, Kyoto, Japan</image:title>
      <image:caption>Kyoto city has a long-established relationship with tea, with numerous historical and cultural developments. As home to the artistic and intellectual, Japan’s culture and identity was shaped here.  Being a city nestled within mountains and far away from the sea, many essential products needed to be brought into Kyoto from the nearby areas of Lake Biwa, Uji, Kizu, and Tamba-Sasayama.  Traveling monks and merchants would bring tea, the precious cargo from China, where its links to Zen Buddhism – and tea – originated. In fact, Kozanji Temple (north of Uji) was among the first grounds to grow tea in Japan. In that period, cultivation happened mostly inside temples. The Uji area has seen a lot of transformations over the centuries, from hosting Heian aristocrats’ villas in the Heian period to being one of the boat transportation arteries for goods. Together with the Kizu River, they delivered goods to Kyoto and the Kobe-Osaka bay ports, where exports happened.  It also saw the birth of an incipient tea agriculture in the Kamakura period, which developed the shading techniques for Tencha production in the late 16th century. From there, Uji became an unparalleled production area and a highly sought-after terroir for Matcha.  In particular, the Gokasho area, on the east side of the Uji River, is also home to the Manpukiji temple, where monks popularized leaf tea in contrast to powdered tea common in other sects.  The key to Gokasho was its fan-shaped, gently sloped, sandy terrain leading to the Uji River, with some fields still existing just next to the riverbed. The area also benefited from the mists, humidity, and protection of the Uji River.  Most importantly, Gokasho was prime land for the processing facilities and warehouses responsible for producing the highly sought-after tea of Uji and distributing it to the Capital or elsewhere.  Like in other areas of Uji City, the land available for tea cultivation is shrinking as urban expansion continues. Matcha grown in Gokasho is exceptionally rare and both a historical and delicious experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/ooika-x-aoki-collab-indigo-denim-shirt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/4cace978-efc7-49fc-a8b4-ae66fb5ad912/Ooika_Jean-Collab-Merch_tshirt+front.jpg</image:loc>
      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/89bc45bf-ccc1-4c59-acef-0fec41c7aa08/Ooika_Jean-Collab-Merch_design+detail.jpg</image:loc>
      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1be87948-90e4-47a8-851a-108d6c1c6ecd/Ooika_Jean-Collab-Merch_front+tag+detail.jpg</image:loc>
      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/bd76f213-3b8b-482d-aca1-14a1433b9b38/Ooika_Jean-Collab-Merch_tshirt+back+detail.jpg</image:loc>
      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/8a120923-b5e3-4618-9a3f-13090b439461/Ooika_Jean-Collab-Merch_back+tag+detail.jpg</image:loc>
      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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      <image:title>Shop - Ooika X Aoki Japanese Natural Indigo Denim Collab Shirt</image:title>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/kondo-matcha-sifter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c70459f3-7949-460d-a5a1-54c69b7efc8a/04_Ooika_Kondo-Sifter_Product-Components_1_RT.jpg</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d48c061c-da5d-4de5-befb-7c3cddfa033c/06_Ooika_Kondo-Sifter_Sifter-Detail_RT.jpg</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/042aa6f0-ee0e-4282-99f7-7e8a7ede7fad/05_Ooika_Kondo-Sifter_Box-Sifter_RT.jpg</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶)</image:title>
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      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶) - 03_Kondo-Sifter_Sifting-GIF_Squarespace.gif</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/10eb605d-6956-4ac2-865b-1d682a31c274/Ooika+Kondo+Matcha+Sifter</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶) - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/62c82795-642e-4912-b808-06733e6f64f7/Easy+Sifting+Matcha</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5cf61730-f7c4-4c7b-9c92-5473aba01d5e/chashaku</image:loc>
      <image:title>Shop - Kondoさん Matcha Sifter (近藤さんの抹茶篩缶) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://ooika.co/shop/p/ujihikari-matcha-yoshida-ogura-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935125765-M1ZWUK5NURDY0LEGO28J/image1.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1688935137843-I5XO5QYWKAOW73HAOHLB/image3.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/64c53720-d598-43c8-bb07-c9bce8e92f56/image4.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - Yoshidaさん</image:title>
      <image:caption>Few names in Uji carry the weight of Yoshida. The family’s involvement in Uji tea traces back over 400 years - nearly as far back as Tea master Sen no Rikyū elevated the tea ceremony to an art. The history of high-grade Matcha that has made Uji a household word across the world can hardly be separated from the Yoshida family name. Ooika is thrilled to mill Yoshidaさん’s heritage Matcha fresh, right here in the United States. The family hand-picks the tea (known as Tezumi), shades the tea using traditional rice straw (known as Honzu Tana), uses Bamboo rather than metal sorting tools, and even grows their own rice to provide the material for shading.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/d9aab300-cca0-46ef-b5ee-2b049de36a29/Yoshida-2024-01.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - 16-th Generation</image:title>
      <image:caption>Yoshidaさん is a 16th-generation farmer, whose current field is over 200 years old. In addition to cultivating high-grade tea, Yoshidan protects the legacy of Uji tea as a whole. Some other notable achievements or responsibilities of the Yoshida family include: Caring for Japan’s oldest tea garden at Kosanji: Yoshidaさん has the incredible responsibility of managing the oldest tea garden in Japan at the Kosanji Temple (高山寺) in Kyoto, as did his father (15th generation) and grandfather (14th generation.) 20x 1st Place National Tea Competition Wins: The “Superbowl” of Japanese tea is the National Tea competition that’s been continuing for the last 75 years. The Yoshida family has participated in every year’s competition since its inception and holds over 20 first-place titles. Chairman of the Uji Tea Hand-Rolling Preservation Association: In ancient times, tea leaves were rolled by hand. Today commercial tea rolling is done exclusively by machine in Japan. Yoshidaさん presides as chairman of the association to ensure this ancient technique and tradition is not forgotten. In fact, Yoshidaさん’s grandfather's method of hand-rolling tea was certified by the Japanese government as an intangible cultural property.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/7fdc70ac-abc8-402d-8f20-7e3f7b3a92c1/samidori.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - Samidori (さみどり)</image:title>
      <image:caption>Samidori (さみどり) is another privately selected tea cultivar.  Mr. Masajiro Koyama selected it from seed-grown trees (known as Zairai) in the 1930s. It has since become a staple in the Kyoto prefecture and a popular cultivar for Tezumi, the traditional hand-picking method. It’s shoots are brightly colored, glossy, and have an excellent fresh fragrance. Its upright shape, together with a wide range of harvesting times, makes it easier for the Chazumi (tea pickers) to go through the tea bushes multiple times, selecting only the best leaves for that day. The Tencha from Samidori produces Matcha with low bitterness, a dark green color, gentle sweetness, and floral undertones. Its deep, clean, and mild umami flavor will make you want to whisk another bowl. High yield and flexible harvest times means this cultivar is quite popular and affordable.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/90441dd8-e870-4433-9641-246123c43c74/image2.jpg</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - Yoshida Matcha, and Rice</image:title>
      <image:caption>Just beyond the tea farm is a rice plantation, planted by the Yoshida family. The purpose? To provide the rice straw needed to shade tea. They gave me a bag of brown rice on my visit from the field. Back home in the USA, I made a dish of chazuke—using their rice and their Matcha.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - Ogura, Uji, Kyoto, Japan</image:title>
      <image:caption>Kyoto, a core pillar of Japanese culture, is home to the Kozanji temple, located in the northern mountains and one of the earliest areas for tea cultivation in Japan. The seedlings, born from the connection with Zen Buddhism, would crystallize many centuries later in a unique and profound act of intentionality, the Japanese tea ceremony, with many of its roots in the Kyoto prefecture. Uji, south of Kyoto city, eventually became an important production center for Tencha. In our times, Uji is one of the world’s best-known terroirs for Matcha. With the Uji river traversing the area and providing moisture and highly beneficial mists, it held the center of Tencha production in Japan. Moreover, most of the land immediately northwest of Uji, right next to Ogura 小倉町, was home to the largest freshwater body in the prefecture. The Ogura Lake existed until the 30s - 40s when land reclamation converted the area for agricultural use, which benefited from its nutrient-rich soil. While other production areas inside the prefecture have taken the baton in terms of cultivation, the Ujicha 宇治茶 brand remains one of the most recognizable tea brands in Japan. Born from tea processed in Uji, from inside the prefecture and elsewhere. Ogura is considered the birthplace of Gyokuro, although its tea cultivation history extends back even further. Keeping alive the tradition of cultivating tea under straw shading, with reed screens and straw for the roof and bamboo or other logs for pillars. Such is their connection to much earlier times that a 16th-generation family, with Yoshida-san at its forefront, has been tasked with the care of the Kozanji temple tea fields.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/19f6f81a-0cd2-44d2-ab72-0f87b8c46c48/Matcha+Safety</image:loc>
      <image:title>Shop - Ujihikari Matcha - Yoshidaさん Ogura Uji - Ministry of Health, Labor and Welfare</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/saemidori-matcha-eshima-yame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1693504723891-P1W7P69EG6NOJUSIKYOM/image5.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/69a7984c-a61e-4247-bd7f-5d4916d63325/image2.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/70529668-b75d-4579-90d2-dbc7679c4fe5/image7.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g - Eshimaさん</image:title>
      <image:caption>President of the Yame Miryoku-en Co-operative 八女美緑園製茶, with over 700 members. His expertise has helped grow Yame to international recognizability. Awarded the highly prestigious Minister of Agriculture, Forestry and Fisheries Prize (農林水産大臣賞) in 2014 by The Minister of Agriculture, Forestry, and Fisheries for his work in supporting tea from Yame.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/57ad3474-8086-460c-bb34-2125360153bf/image8.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g - Nakashimaさん</image:title>
      <image:caption>6th-generation master tea refiner, located in the heartland of Yame. Part of the refining process of Yamecha is a final toasting step known as “Hiire.” Each batch of unground Matcha, known as Tencha, is individually examined and bespoke roasted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b7dff9d7-4c80-4724-83ad-a047117249b6/image6.jpg</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g - SAEMIDORI(さえみどり)</image:title>
      <image:caption>Saemidori is a highly versatile cultivar with early growth and high umami characteristics. However, it is susceptible to cold weather, making it a popular choice in more southern regions of Japan or terroirs that, with their geographic or microclimate, don’t experience frost. Luckily, shading techniques for Tencha originated as a frost prevention technique, perfect for growing Saemidori while protecting it. It is a relatively new cultivar, registered in 1990, and it has captivated the hearts of many farmers since then. That is due to its versatility, high price in the tea auctions, and its easily recognized strong umami flavor with an excellent, bright green color. At peak harvesting season, its leaves have a rubbery, soft texture to the touch, bursting with humidity and pliable. Hand-picked Saemidori creates an experience in a class of its own, rivaling other high-end Tencha cultivars.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e362f1bb-38a2-4d8d-a9c2-6e1e95f265b4/Map-Yame.png</image:loc>
      <image:title>Shop - Saemidori Matcha - Eshimaさん Yame. 20g - Yame, Fukuoka, Japan</image:title>
      <image:caption>Located in the northwest sector of Kyushu Island, Fukuoka Prefecture stretches to the east, connecting to Japan's main island, Honshu, through the Kanmon Straits. Traveling west, we reach the Saga Prefecture, known in the old times as the Hizen province, which encompassed the current Nagasaki Prefecture. Hizen was an entrance to Japan from the Korean Peninsula and mainland China. Fukuoka became a road for all the merchant goods and immigrants traveling through the mainland island on their way to, perhaps, Kyoto, the capital at that time. Fukuoka is still a bustling city known for its night food culture and Yame tea.  Zen Buddhism followed the same old path. Eisai, believed to have introduced tea seeds into the country together with earlier monks, planted some in the Sefuri Mountains, now the border with Saga Prefecture, where some remnants of a temple complex still exist together with their tea field. Fukuoka and other Kyushu prefectures are known as centers of Kamairicha production that used pan-firing instead of steam from the Chinese and Korean influences in the region. In the early 19th century, the prefecture eventually embraced steaming techniques developed in Uji, which would inevitably shift its production methods. Yame, in the south of the prefecture, is regarded as an excellent terroir for Gyokuro. Thanks to the adoption of shading, long steaming, innovative farming techniques, and rich variations of nutrient-rich soil types. Yame has consistently dominated the Gyokuro competitions for many consecutive years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kinpaku-competition-ujihikari-matcha-2023-tsuji-shirakawa-uji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a7be938b-455c-444d-997d-a7769255b615/gold+-+powder.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e2650841-21f1-4e84-8b9c-9053588cc5d1/gold+-+usucha.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/49a852a1-0cce-47ae-9c77-bb549c6235d5/bowl.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairman Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/be221546-7a28-4f6a-b90f-19a1c0a86c5d/_DSC9769+copy.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji - ujihikari (うじひかり)</image:title>
      <image:caption>When shaded with Tana (a raised shelf), the small, wavy, and shiny leaves of Ujihikari exude the captivating yet intriguing sweet aromas: sometimes reminiscent of straw, seaweed, and even rice koji. This distinctive scent is known as “Ooika”, or the “Aroma of Shadows.” Ujihikari has one of the most beautiful expressions of Ooika. This uncommon and highly sought-after cultivar was selected from a Zairai field in 1954 by the Kyoto Tea Research Institute and has been cultivated within Kyoto Prefecture ever since. Its erect shape makes it ideal for handpicking. Ujihikari produces a bright green, mild-umami Matcha, although it has a low production volume. One of the most beautiful characteristics of Ujihikari is its bright green, small, wavy leaves. This is a challenge for tea pickers, who take great care with such small leaves when harvesting the Ujihikari glossy and soft spring leaves.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji - Tsujiさん</image:title>
      <image:caption>Tsujiさん holds multiple tea awards including the highly coveted Prime Minister’s Award for Agriculture in 2017.  Tsujiさん’s expertise has resulted in his teas having the highest level of L-Theanine among any of the producers in the country. L-Theanine is an amino acid that contributes both to the savory taste in Matcha, as well as many of the calm-inducing psychoactive effects.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Kinpaku Competition Ujihikari Matcha 2023 - Tsujiさん Shirakawa Uji - Shirakawa, uji, kyoto, japan</image:title>
      <image:caption>Uji is probably the world’s best-known terroir for Matcha. It belongs to the Yamashiro region, Kyoto Prefecture. This region lives and breathes tea; cultivation started around the 14th century, with its introduction sometime in much earlier centuries. It has seen many developments during its 800 years of tea cultivation, including the birth of techniques leading to Tencha, Sencha, and Gyokuro teas. Shirakawa is in the southern part of Uji city proper, its slopes leading to the Uji River, which is born from the nearby Amagase Dam. Thanks to the nearby water bodies, which also regulate temperature, the area benefits from valley-ruining mists, especially in spring. Shirakawa is one of the few areas left where Uji City-grown tea is produced. This tea is labeled as Uji no Ocha 宇治のお茶, an exceptional and increasingly rare tea. A tea related, but disconnected from the much more well-known Uji tea brand, Ujicha 宇治茶. Born from tea processed in Uji, from inside the prefecture, and elsewhere.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/uji-barista-matcha-tsuji-jp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/b72ee549-d359-4f29-bdbc-0f3b7525f416/ujibarista-usa.png</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - ujibarista-usa.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1721027438555-GZZG5KDJHGY9Q6RDPNHY/Cold-Matcha-Latte.jpg</image:loc>
      <image:title>Shop - Celaeno (Japan Milled)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - Tsujiさん</image:title>
      <image:caption>Tsujiさん and his son continue the legacy of exceptional preserving heritage Matcha in Shirakawa, Uji, Kyoto, Japan. This region has been actively used for tea cultivation from the Edo period of Japan (1603 - 1868) Tsujiさん’s fields reach up the mountains terroir of Shirakawa, Uji— overlooking the city of Kyoto the far distances. The air is crisp and fine, and the soil is suitable, for growing exceptional Tencha (unground Matcha.) Working with his son, the pair continues to push Japanese tea cultivation into the future. Ooika is thrilled to be part of that journey, as we proudly serve Tsuji’s Matcha in the West.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/df34d647-d6fb-47f3-a798-0901a900d0ab/_DSC1553.jpg</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - Tsujiさん had won Minister of Agriculture, Forestry and Fisheries award for tencha as many as 6 times. He won 56th Prime Minister Award which is one of Emperor's three awards and awarded at Agriculture, Forestry, and Fisheries Festival. Below is a selected, and non-exhaustive list.</image:title>
      <image:caption>Prime Minister Award, Japanese Emperor Award, at Agriculture, Forestry, and Fisheries Festival. Minister of Agriculture, Forestry, and Fisheries Award Japan Tea Central Public Interest Incorporated Association Chairman Award National Tea Producers Association Chairman Award National Tea Commerce and Industry Association President Award Japanese Tea Science and Technology Chairman Award</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/2da0d0b5-33d8-4adf-9686-3684d30cdafd/Blended+Matcha+Gogumi</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - Blend (合組)</image:title>
      <image:caption>This matcha is a traditional Japanese blend, composed of many cultivars.  Historically, matcha has always been blended. Single-cultivar or single-origin matcha is a modern, non-traditional practice that was popularized largely in part by Ooika. In Japan, single-cultivar matcha is not considered a finished product, but a raw ingredient like flour before it becomes bread. Chashi are master blenders that are licensed across up to ten ranks, with only 13 individuals ever reaching the 10th rank. Their role is to create and maintain the aroma, flavor, and price of their blends. This is a monumental task given the base material changes every harvest. Single Cultivar Matcha is like science, where blended Matcha is an artform. For this reason, Ooika does not create its own blends, nor do we disclose cultivar breakdowns for blended matcha. A blend is not a recipe to be itemized or reverse-engineered. Attempting to construct a blend arbitrarily or to dissect one into components may be well-intended but is ultimately disrespectful to the Chashi and their efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/53431411-43a1-4ee2-9c8e-5af611a45af6/Map-Uji.png</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - Shirakawa, Uji</image:title>
      <image:caption>Uji is probably the world’s best-known terroir for Matcha. It belongs to the Yamashiro region, Kyoto Prefecture. This region lives and breathes tea; cultivation started around the 14th century, with its introduction sometime in much earlier centuries. It has seen many developments during its 800 years of tea cultivation, including the birth of techniques leading to Tencha, Sencha, and Gyokuro teas. Shirakawa is in the southern part of Uji city proper, its slopes leading to the Uji River, which is born from the nearby Amagase Dam. Thanks to the nearby water bodies, which also regulate temperature, the area benefits from valley-ruining mists, especially in spring. Shirakawa is one of the few areas left where Uji City-grown tea is produced.  This tea is labeled as Uji no Ocha 宇治のお茶, an exceptional and increasingly rare tea. A tea related, but disconnected from the much more known Uji tea brand, Ujicha 宇治茶. Born from tea processed in Uji, from inside the prefecture, and elsewhere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6282fea5-e21a-48c9-9de3-3ded45a026c1/Matcha+Safety.jpg</image:loc>
      <image:title>Shop - Celaeno (Japan Milled) - Ministry of Health, Labor and WelfarE</image:title>
      <image:caption>As one of the healthiest nations in the world, Japan enforces exceptionally strict standards for radioactive substances, heavy metals, and pesticide residues in all food products, including matcha. Routine monitoring and targeted inspections ensure compliance with Japan's notoriously rigorous food safety regulations. Distribution of food items that exceed any limit are prohibited. You can learn more about these regulations from Japan’s Codex Alimentarius and the Ministry of Health, Labor and Welfare (MHLW)’s website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/ooika-houjicha-hot-chocolate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/406edaa2-6a4a-489e-a30b-3aad1248df2f/Houjicha-Square.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix - Houjicha-Square.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/79342301-5dc5-460e-a606-632d99ea521e/Houjicha-Square-back.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix - Houjicha-Square-back.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/84490d65-9238-4881-8162-1b1f39047b75/_DSC6748.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix - _DSC6748.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1770013377446-MPHQ55MAE2MI7XSG2RTW/_DSC6770.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1770013377395-H42XLRDA8HHBJ2Z0UV0H/_DSC6748+copy.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1770013379421-NGJZJCMD7WP2TJKJ2I1Q/_DSC6780.jpg</image:loc>
      <image:title>Shop - Ooika Houjicha Hot Cocoa Mix</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/ooika-valentine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/5b105005-655c-41c3-9f70-473811b07551/ooika.unedited-40.jpg</image:loc>
      <image:title>Shop - PREORDER: The Ooika Valentine - ooika.unedited-40.jpg</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-chasen-100</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c927f70a-a9cd-4f28-a77c-2377f1350803/100+Whisk.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (100 Tines 本立) - 100 Whisk.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/fa0a6f99-9d3e-47ee-8a1d-e5cf42a93ede/100+Box.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (100 Tines 本立) - 100 Box.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec3f9481-dd23-4fa9-a952-173c8483e6ca/_DSC6579.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (100 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/472a6631-4002-4684-b949-927345823db7/ooika+-+kubo+chasen+takayama</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (100 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/kubo-chasen-120</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/6e18b6d0-d4cc-488a-baee-dffadb899aa9/120+Whisk.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (120 Tines 本立) - 120 Whisk.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/424c3c3b-4ca9-4dc1-a052-cd848e98ef42/120+Box.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (120 Tines 本立) - 120 Box.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ec3f9481-dd23-4fa9-a952-173c8483e6ca/_DSC6579.jpg</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (120 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/472a6631-4002-4684-b949-927345823db7/ooika+-+kubo+chasen+takayama</image:loc>
      <image:title>Shop - Kuboさん x Ooika Collab Takayama White Bamboo Chasen (120 Tines 本立) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/shop/p/matcha-mill-club</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/e5d33b7a-13b6-48ca-8eb3-713d352b735b/image2.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly - image2.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1661825798979-IW0DM4AHOT0R04CA7Y6C/_DSC4164.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1661825831630-A276WZRLCZI8J1R56MRR/_DSC4149.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/636ae0f7-7b18-46e1-b646-a007882e0f88/Shizen+Splash.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1654049975577-LTMWPQVXG0MECBOJWZHB/_DSC3388.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/ed0d47c0-dfa6-4264-ad48-759024946db8/MMC+-+Koicha+pouring.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly - About the membership</image:title>
      <image:caption>Designed for matcha Exploration Experience some of the rarest Matchas from Japan. Or, compare and contrast Single-Origin Matcha from different producers, cultivars, terroirs, vintages, and more. Each month is thoughtfully curated to deepen your Matcha knowledge. Some months, you’ll receive 2–3 matcha selections for side-by-side tasting. Other months, we’ll go deep on a single exceptional matcha. Membership tiers are based on the value of matcha you receive, not the number of grams. Depending on the selection, that may mean 4 grams one month or 20 grams the next. Pause, cancel, or skip any time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/075aa4f7-7524-4d3b-bce7-7597a77a13d1/MMC+-+From+the+ground+up.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly - Single-Origin Matcha</image:title>
      <image:caption>From the Ground Up Obsess over the source with the obsessive. Ooika (est. 2021) was the world’s first Matcha producer that focused exclusively on single-origin Matcha. DIRECTLY SOURCED Our deep personal relationships with heritage farmers allow us to source directly. RAREST MATCHA Ooika is entrusted with Japan’s rarest single-origin Matcha in Uji &amp; Yame, often exclusively. NO COMPROMISES All Ooika Matcha is ethically milled fresh in the United States, relieving Japan's Matcha shortage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1769629775595-0Q72NL9OGV8DMMBJYYT9/MMC-1.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1769629775640-C9D3CFH666ACT3QWRN71/MMC-2.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1769629776707-61RRPQ0WIG0XXICRGWZP/MMC-3.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/1769629776867-PQVP8FPC5B403SB3POQV/MMC-4.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/9d685c6d-e29a-45bb-9a0a-356d2bb3dd59/_DSC4164.jpg</image:loc>
      <image:title>Shop - Matcha Mill Club - Monthly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-23</lastmod>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers/tsuji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/334d8c9e-22b8-480b-8b02-411c3a22baa5/Tsuji-Headshot-SQ.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/24daa690-3e45-4fb9-956e-f07c5b31a80a/_DSC1580.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers/shimizu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/c330155a-bd5f-4e6d-80b5-0e4f984dbb34/Shimizu-Family-Headshot.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers/kuma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/a2a4ddf9-fd7b-4ef1-9396-eaf2d74bfbc0/_DSC9084.jpg</image:loc>
    </image:image>
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    </image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers/hattori</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ebb596b6bb4de0f008e7352/585d9433-47be-415b-ba1c-e83f364d5599/_DSC8306.jpg</image:loc>
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    </image:image>
  </url>
  <url>
    <loc>https://ooika.co/matcha-farmers/harashima</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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